Marketing Director, OptumServe - Remote

UnitedHealth Group • La Crosse, WI • 5h ago

Requisition number: 2349123

Job category: Marketing and Advertising

For those who want to invent the future of health care, here's your opportunity. We're going beyond basic care to health programs integrated across the entire continuum of care. Join us to start Caring. Connecting. Growing together.

The Marketing Director leads B2B and B2B2C marketing for Optum Serve's federal government business delivering healthcare and consulting services. This role develops integrated strategies to strengthen brand awareness, generate qualified leads and drive client acquisition and retention. Responsibilities include creating thought leadership content, supporting sales enablement and executing consumer engagement campaigns to meet participation goals. The position also contributes to RFP processes and collaborates with Growth and Product teams to align marketing with strategic priorities. Reports to the Vice President of Optum Serve Marketing.

You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.

Primary Responsibilities:

B2B Marketing: Design and execute integrated campaigns to build brand equity, generate leads and support client retention Partner with business leaders and growth teams to align strategies with market priorities

Account-Based Marketing: Develop targeted ABM programs for strategic federal agencies, leveraging pipeline insights and RFP timelines

Consumer Engagement: Oversee data-driven, multi-channel campaigns to drive member participation Innovate through testing creative concepts and engagement approaches

Content Development: Create and manage marketing assets, including collateral, presentations, and thought leadership materials

Sales Enablement: Provide insights into buyer behavior, develop messaging and support sales with tools and strategies

Channel Management: Maintain digital and print properties to ensure consistent brand identity and program visibility

Measurement & Reporting: Establish KPIs, track campaign performance, and report ROMI to stakeholders

Budget Oversight: Manage marketing budgets, ensure reconciliation of expenses and forecasts and ensure resource allocation aligns with objectives

Collaboration: Foster solid internal and external relationships, coordinate cross-program efforts and uphold brand and compliance standards

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications

10+ years of marketing experience, including B2B and B2B2C

3+ years managing team

Experience managing external agencies

Proficiency in digital marketing tools, (IE, Salesforce, Marketo, Adobe Creative Suite) and Microsoft Office

Proven ability to lead complex, multi-channel campaigns in a fast-paced environment

Demonstrated success in communicating with and influencing senior leadership and constituents in a highly matrixed structure

Ability to travel up 20-25% for conferences, client events, and production shoots to mostly to Washington, DC

Preferred Qualifications:

Federal healthcare experience

Experience marketing to health plans and state governments

Knowledge of brand tracking and consumer engagement strategies

*All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $134,600 to $230,800 annually based on full-time employment. We comply with all minimum wage laws as applicable.

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

OptumCare is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

OptumCare is a drug-free workplace. Candidates are required to pass a drug test before beginning employment

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