Omnichannel Marketing Manager - Sephora
Department: Sephora SAM
Location: Carson, CA
START YOUR APPLICATION (https://apply.hrmdirect.com/resumedirect/ApplyOnline/Apply.aspx?req_id=3658619&source=3658619-CJB-0)
Who We Are
Dermalogica is the global leader in retail and professional skincare products and services. With a commitment to innovation, sustainability, and excellence, Dermalogica has been at the forefront of the skincare industry approaching four decades. Bolstered by our International Dermal Institute - the apex of post-graduate skin and body therapy training - we are on an exhilarating journey of sustained growth.
What You Will Do
Dermalogica is seeking a strategic, Sephora-savvy Omnichannel Marketing Manager to lead marketing initiatives across Sephora US, with an emphasis on creating connected consumer experiences that span digital, in-store, app, and sampling channels. This role will partner closely with internal cross-functional teams and Sephora-s merchant, marketing, and media teams to maximize brand visibility, elevate storytelling, and drive conversion across every shopper touchpoint.
The ideal candidate will bring 5+ years of experience in omnichannel/digital marketing, retail strategy, or digital brand activation-preferably within the prestige beauty industry and with a deep understanding of Sephora-s platforms and priorities.
Key Responsibilities
Omnichannel Strategy & Integration
Develop and execute integrated marketing strategies across Sephora.com, Sephora app, Beauty Insider CRM/email, sampling, and in-store environments.
Partner with Sephora-s marketing and merchant teams to secure campaign inclusion in tentpole moments (e.g. Beauty Insider Savings Events, Skincare Promotions, Accelerate program).
Align messaging and asset delivery with internal Trade Marketing, Retail, and Creative teams to ensure consistent, cohesive storytelling across all channels.
Identify and activate new omnichannel levers such as Same-Day Delivery, BOPIS, and Auto-Replenishment to drive ease and loyalty among shoppers.
Tailor activations to Sephora-s core pillars, including Clean at Sephora, Beauty Insider personalization, and inclusive representation.
Campaign Execution & Asset Development
Own the Sephora marketing calendar, managing timelines, asset needs, and campaign briefing processes across internal and external teams.
Brief creative teams on asset needs for retailer dotcom, app, social, email, and in-store. Ensure asset delivery meets Sephora specs and campaign objectives.
Collaborate with the Education and PR teams to activate sampling, GWPs, and Deluxe Try Me programs, leveraging them to drive trial and discovery both online and in store.
Support all major launches and brand moments by optimizing PDP content, paid media, and SEO performance.
Performance Tracking & Competitive Monitoring
Monitor and analyze campaign results across digital and in-store KPIs: sales, traffic, category rank, Beauty Insider engagement, and conversion.
Deliver post-campaign recaps with learnings and next steps for continued improvement.
Benchmark performance and identify whitespace by regularly analyzing competitive brand activity within Sephora-s ecosystem.
Track and share key Sephora innovation pilots (e.g. sampling technology, digital skin diagnostics, live shopping) for future strategic integration.
Retailer Experience & Merchandising
Partner with Sephora's visual and digital merchandising teams to maintain and elevate the brand boutique, ensuring brand DNA is reflected both online and in store.
Manage product set-ups and maintain accuracy of copy, pricing, visuals, and SEO tags across Sephora.com and app.
Own forecasting and logistics for no-cost items, sampling programs, and gift-with-purchase campaigns.
Monitor and QA brand presence across mobile, desktop, and in-store fixtures for consistency and excellence.
What You Bring
Ideal Qualifications and Skills:
Bachelor-s degree in Marketing, Business, or Communications preferred
Successful experiences in omnichannel and digital marketing, ideally in beauty, skincare, or CPG
Deep understanding of Sephora-s ecosystem-including Beauty Insider, CRM/email, and retail marketing
Proven success activating marketing across retail media networks (RMNs), CRM, app, and in-store
Strong analytical capabilities with the ability to distill insights from sales data, campaign results, and consumer behavior
Exceptional project management and cross-functional collaboration skills
Strategic thinker who-s also detail-oriented and execution-focused
Proficient in PowerPoint/Keynote, Excel, and reporting tools; working knowledge of creative specs and digital platforms
Passionate about skincare, beauty innovation, and emerging retail technology
The position is based at the corporate headquarters in Carson, CA, with hybrid on-site work guidelines. The expected annual base salary range for this position is $80K - $100K. The exact base salary is determined by various factors including experience, skills, education, and budget. This role is eligible for participation in our company bonus plan, rewarding personal performance and company results.
Why Join Us?
A Legacy of Success: Dermalogica is the preferred choice of Skin Therapists worldwide, renowned for our exceptional skincare line and industry-leading postgraduate education. We have a record of achievement and are committed to building upon our brand's legacy.
Entrepreneurial Spirit and Innovation: At Dermalogica, we foster an entrepreneurial spirit and encourage our employees to bring their best ideas to the table. You'll have the opportunity to make a difference and contribute to our success by implementing innovative solutions that reach skincare professionals and consumers.
Backed by Unilever: In 2015, Dermalogica became part of the Unilever family, one of the world's largest and most successful consumer goods companies. While operating as an independent business, we now have access to cutting-edge capabilities and resources, empowering us to win in our markets.
Ready to make a meaningful impact and advance your career with a global brand revolutionizing the skincare industry? Apply now and complete your online application. All applications will be reviewed, and our HR team will contact you if your skills and experiences align with the position.
Dermalogica is an equal opportunity employer committed to fostering an inclusive culture where all employees are valued, supported, and empowered to succeed.
START YOUR APPLICATION (https://apply.hrmdirect.com/resumedirect/ApplyOnline/Apply.aspx?req_id=3658619&source=3658619-CJB-0)
