Disney Consumer Products (DCP) brings the magic of Disney's beloved stories, franchises, and characters to families and fans around the world. From toys to apparel, books to games, our marketing organization has a meaningful effect on The Walt Disney Company (TWDC) and the markets in which we operate. With a portfolio of renowned brands including Disney, Pixar, Marvel, 20th Century Fox, National Geographic, and Star Wars, we are a worldwide industry and category leader delivering innovative products that entertain and inspire.
As a Global Marketing Strategy Manager , you will help shape the go-to-market strategies and execution of communication plans across a variety of franchises such as Disney Princess, Frozen, Pixar and Preschool. You'll partner with internal and external partners across creative advertising, PR, social, synergy, regional teams (EMEA/APAC/NAM/LATAM), category leads, hardlines licensee partners and franchise/commercial teams. In this role, you will provide strategic input and lead the development and implementation of integrated marketing plans, develop creative, and monitor and analyze campaign performance as part of a collaborative, fast-paced marketing team. You will work on overall campaign management and cross-franchise 360 Global campaigns. You will report to the Sr. Manager, Global Marketing Strategy and partner to develop global GTM strategy and pitch deck. The role will sit onsite in Glendale, CA.
You Will:
Own campaign schedule; development of work-back timings, tracking actions to ensure campaign milestones and deadlines are met
Serve as the key communication source on assigned campaigns, regularly broadcasting status, keeping global stakeholders and licensee partners up to date on campaign development real time. Facilitate best practice exchange and insights across global markets
Partner with brand commercialization leads to ensure seamless communication and holistic approach across different properties
Identify partnership opportunities, create pitch materials and deliver partnership activity
Facilitate a strong working relationship with licensees and partner on campaign initiatives to plan, execute and optimize throughout the year
Manage campaign budgets ensuring efficient and timely use of marketing funds, maintaining real-time records
Ensure all workstreams for campaigns are scheduled and tracking on budget, including: media guidance; PR and communications; cross line of business (XLOB) synergy, social engagement, and partner activations
Manage cross-functional collaboration and global input (EMEA, APAC, NAM, LATAM) across Global Marketing, Global Brand Commercialization, Global Category, Global Communication and Global Digital/Media to execute campaigns
Work with global stakeholders to drive full funnel approach with key partners to better leverage partnership commitments
Collaborate with the regions to shape creative marketing toolkit deliverables and actively participate in planning meetings with the creative team to develop effective creative to support campaigns and maximize impact across all key platforms
Brief relevant marketing functions in order to deliver on campaign objectives
Work closely with creative teams around the globe to deliver assets, campaign toolkits, with cross category product shoots, partner campaign creative and develop experiential campaigns
Ensure regional leads have relevant information to fully leverage campaigns from a category and retail perspective. Collate regional product nominations from regional category team and work closely with the retail integration lead to understand local market needs, ensuring toolkits can be optimized across the region
Work with EFM and the global synergy teams to amplify marketing campaigns across lines of business
Manage stakeholder approvals across marketing, brand commercialization, creative, legal, corporate brand management, compliance
Operate with integrity, champion change and be a good ambassador for The Walt Disney Company (TWDC) Operate as part of an effective and inclusive team by demonstrating an awareness of others; welcoming and valuing unique perspectives and ideas; offering support, sharing knowledge and best practices in order to contribute to overall departmental commitments. Proactively suggest ways to improve departmental performance and processes, leveraging technological tools where applicable
Build links with other TWDC functions to develop broader knowledge of the business.
Contribution to ad-hoc projects as the business requires
Flexibility for international travel may be required as well as flexible hours to meet business needs
You Will Have / Required Qualifications:
4+ years previous work experience in Marketing Strategy, Consumer Products (experience in hardlines categories preferred) or Brand Marketing
Strong presentation and communication skills, including storytelling, scripting, and the ability to develop and deliver clear, compelling presentations. Experience with project management including working with competing priorities and tight deadlines.
Experience in delivering multi-platform campaigns including retail, experiential, digital and above-the-line marketing
Experience in developing cross-category marketing campaigns that cover multiple product categories across consumer products
Experience of creating content that can be understood and repurposed across many different languages and territories; demonstrable understanding of cultural sensitivities. Experience partnering with regional teams to localize and execute global marketing strategies across multiple markets and cultural @context
Strong digital marketing experience and demonstrable skills in leveraging social media channels
Proven experience of building effective relationships, and fostering collaboration across departments to achieve financial targets and joint goals
Proven experience of managing and working within allocated budgets
Strong operational marketing skills, KPI setting, campaign planning and creative concept development, budget tracking, stakeholder management, and creative briefing through campaign activation across multiple audience platforms
Proven presentation skills, including deck development in PowerPoint and/or Keynote, storytelling, scripting, and live presentation delivery. Overall Computer Literate including MS Word, Excel, etc.
Strong understanding of retail marketing and integrated campaign execution
Ability to navigate and operate within legal and compliance guidelines
Willingness to travel for business as needed; Possess a valid passport.
Preferred Qualifications:
Experience delivering of pan-regional campaigns; exposure to working across Global campaigns
Experience mobilizing cross-functional teams, problem-solving, influencing, and gaining cross-line-of-business (XLOB) buy-in
Experience presenting to a variety of audiences both internal and external for different levels of staff up to executive and leadership level
Comfortable with interacting with partners that are in multiple time zones and countries.
Required Education:
Bachelor's degree or equivalent work experience.
Additional Information :
Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits
The hiring range for this position in Glendale, CA is $115,500.00 to $154,800.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Job ID: 10143784
Location: Glendale,California
Job Posting Company: Disney Experiences
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
