Social Marketing Manager , Prime Video

Amazon • Culver City, CA • 4h ago

Description

Amazon Prime Video and Amazon Studios is seeking a Social Marketing Manager to develop and execute data-driven, high-impact social marketing campaigns for Prime Video and Amazon Studios. This role sits within the global social marketing team and is responsible for always-on presence across IG, Facebook, TikTok, X, and Threads, as well as emerging platforms including Reddit, Pinterest, Snap, and Discord.

The Social Marketing Manager develops social marketing strategies and tactical executions globally, raising the bar on innovation and operational excellence. Areas of ownership include social strategy, social creative development, social listening and analytics, community management, and social innovation including AR/VR and paid media social products for assigned titles.

This role identifies and acts on cross-title marketing opportunities to create ownable Prime Video social brand moments, partnering with the Creator team, Social Title team, PR, and cross-functional stakeholders to build social franchises, repeatable social-first formats, and executions that drive measurable brand impact and viewership growth for Prime Video.

Reporting directly to the Head of Social Marketing for Amazon Studios, the Social Marketing Manager acts as a collaborative stakeholder across global marketing, ensuring the highest standards for consistency and quality are maintained to drive viewership and attract new customers to Prime Video.

Key job responsibilities

Oversee always-on social marketing presence across IG, Facebook, TikTok, X, and Threads, as well as emerging platforms including Reddit, Pinterest, Snap, and Discord.

Develop and execute high-impact social marketing campaigns for assigned Amazon Studios titles, engaging in real time on relevant conversations about the brand, titles, and talent.

Develop platform-specific social marketing strategies that reinforce Amazon Studios and Prime Video's position in the streaming marketplace, aligned with overall business and marketing strategy.

Create high-quality always-on assets as well as title campaigns that inspire customers while driving awareness and viewership.

Contribute strong strategic thinking to ideate and develop innovative, effective social marketing experiences that drive customers to Amazon Prime Video.

Embrace performance data and continuously refine social marketing strategies based on insights and measurable outcomes.

Contribute to campaign reviews and presentations; effectively communicate social marketing concepts and compelling narratives to senior leadership.

Maintain a clear, well-reasoned point of view and provide strategic and creative creative direction to internal and external partners.

Think big and drive new ideas that lead to innovative social marketing programs and activations to support title launches and brand moments.

Proactively contribute to operational excellence, including policies, procedures, and best practices.

Basic Qualifications

4+ years of professional non-internship marketing experience

Experience building and optimizing multiple, simultaneous marketing campaigns

Experience managing or working within cross-functional marketing and creative teams

Experience using data and metrics to drive improvements

Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Preferred Qualifications

Experience in multi-territory campaign management

Experience in digital marketing and content production timelines and process

Experience delivering paid media campaigns spanning TV, print ads and digital/social channels

Experience across affiliate marketing, PPC, SEM and social media advertising

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .

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