SEM/Paid Search Marketing Manager
Waltham, Massachusetts;Richmond, Virginia; Charlotte, North Carolina; Plano, Texas; Chandler, Arizona; Boston, Massachusetts; New York, New York; Chicago, Illinois
To proceed with your application, you must be at least 18 years of age.
Acknowledge (https://ghr.wd1.myworkdayjobs.com/Lateral-US/job/Waltham/SEM-Paid-Search-Marketing-Manager_26009631)
Bank of America employees are required to meet all posting eligibility requirements prior to applying for any new position.
Acknowledge (https://ghr.wd1.myworkdayjobs.com/Lateral-US/job/Waltham/SEM-Paid-Search-Marketing-Manager_26009631)
Refer a friend
To proceed with your application, you must be at least 18 years of age.
Acknowledge (https://ghr.wd1.myworkdayjobs.com/Lateral-US/job/Waltham/SEM-Paid-Search-Marketing-Manager_26009631)
Bank of America employees are required to meet all posting eligibility requirements prior to applying for any new position.
Acknowledge (https://ghr.wd1.myworkdayjobs.com/Lateral-US/job/Waltham/SEM-Paid-Search-Marketing-Manager_26009631)
Job Description:
At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.
Being a Great Place to Work is core to how we drive Responsible Growth. This includes our commitment to being an inclusive workplace, attracting and developing exceptional talent, supporting our teammates' physical, emotional, and financial wellness, recognizing and rewarding performance, and how we make an impact in the communities we serve.
Bank of America is committed to an in-office culture with specific requirements for office-based attendance and which allows for an appropriate level of flexibility for our teammates and businesses based on role-specific considerations.
At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!
Job Description:
This job is responsible for the delivery of a portion of the overall marketing strategy in the form of a portfolio of small to medium programs, capabilities or processes. Key responsibilities include owning or supporting marketing operations including performance, risks and controls, production audits/exams/maintenance, and content management. Job expectations include owning day to day relationships with key business partners, solving moderate to complex business problems and independently driving strategic marketing improvements and solutions.
We are looking for a Search Marketing Manager to join our high-expertise Paid Search team, working on some of the largest campaigns and budgets in the world. As a member of Bank of America's SEM team, you will help shape and execute Paid Search strategies across various products, services and brands. You will partner with agencies and internal teams to drive change and engage prospects and customers, drive profitable outcomes for the brand, and keep pace with the ever-evolving requirements to win in the search advertising space. Collaborating with our industry-leading team and award-winning agency, you serve as an energetic, entrepreneurial voice to key internal stakeholders, helping them understand the business implications of audience-driven search, automation and AI, and other search trends. In the process of helping optimize Bank of America and Merrill's Paid Search campaigns, you will get exposure to high-level Paid Search expertise and dedicated teams at Google and Bing that few search industry professionals receive. The complexity of our brands and offerings and the critical nature of this source of traffic provide a compelling challenge and career fulfillment in building your craft.
Key Responsibilities:
Oversee all aspects of the Paid Search program and maximize the value across various lines of business
Become a trusted partner and collaborator with key partners and stakeholders in Digital Marketing, Finance, Media Planning, Operations, Legal, Risk, and Compliance
Efficiently and effectively manage accountability of agency resources
Contribute to strategic discussions among internal and agency search teams
Deliver Paid Search thought leadership and updates to key partners in a relatable, concise manner
Clearly articulate the performance of the Paid Search channel in business reviews
Work closely with colleagues on the SEO/GEO team to demonstrate the full value of Search to internal and external partners
Required Qualifications:
5+ years related experience in Paid Search with a top brand and/or agency
Strong understanding of Paid Search strategies and the business models of search, discovery, and answer engines (Google, Microsoft, Pinterest, YouTube, etc)
Experience with search advertising platforms and related technologies like Web Analytics tools and DMPs/CDPs (Google Ads, Microsoft Ads, Google SA360, Adobe stack, etc)
Advanced knowledge and mastery of Microsoft Excel and PowerPoint
Financial services or similarly regulated industry experience preferred, but not required
A strong communicator who has a keen ability to craft compelling verbal and written narratives with clarity and brevity
A dedicated leader and team player who is eager to help others
A willingness to adapt to changes in business needs and marketplace offerings
Well-organized, analytical, and creative
Technically savvy, with a natural interest in emerging technology
Enthusiastic, entrepreneurial and intellectually curious
Desired Qualifications:
Financial services or similarly regulated industry experience preferred, but not required
Experience in leveraging generative AI-based tools (Co-Pilot, ChatGPT, Claude, etc) for greater marketing effectiveness
Direct experience and expertise in with SEO/GEO
Bachelor's Degree in related field or equivalent work experience
Skills:
Adaptability
Collaboration
Problem Solving
Product Marketing and Branding
Project Management
Active Listening
Analytical Thinking
Digital Marketing
Oral Communications
User Experience Design
Business Acumen
Prioritization
Solution Delivery Process
Strategic Thinking
Written Communications
Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent.
Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy.
?It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Shift:
1st shift (United States of America)
Hours Per Week:
40
Bank of America and its affiliates consider for employment and hire qualified candidates without regard to race, religious creed, religion, color, sex, sexual orientation, genetic information, gender, gender identity, gender expression, age, national origin, ancestry, citizenship, protected veteran or disability status or any factor prohibited by law, and as such affirms in policy and practice to support and promote the concept of equal employment opportunity, in accordance with all applicable federal, state, provincial and municipal laws. The company also prohibits discrimination on other bases such as medical condition, marital status or any other factor that is irrelevant to the performance of our teammates.
View your "Know your Rights (https://www.eeoc.gov/sites/default/files/2023-06/22-088\EEOC\KnowYourRights6.12.pdf) " poster.
View the LA County Fair Chance Ordinance (https://dcba.lacounty.gov/wp-content/uploads/2024/08/FCOE-Official-Notice-Eng-Final-8.30.2024.pdf) .
Bank of America aims to create a workplace free from the dangers and resulting consequences of illegal and illicit drug use and alcohol abuse. Our Drug-Free Workplace and Alcohol Policy ("Policy") establishes requirements to prevent the presence or use of illegal or illicit drugs or unauthorized alcohol on Bank of America premises and to provide a safe work environment.
Bank of America is committed to an in-office culture with specific requirements for office-based attendance and which allows for an appropriate level of flexibility for our teammates and businesses based on role-specific considerations. Should you be offered a role with Bank of America, your hiring manager will provide you with information on the in-office expectations associated with your role. These expectations are subject to change at any time and at the sole discretion of the Company. To the extent you have a disability or sincerely held religious belief for which you believe you need a reasonable accommodation from this requirement, you must seek an accommodation through the Bank's required accommodation request process before your first day of work.
This communication provides information about certain Bank of America benefits. Receipt of this document does not automatically entitle you to benefits offered by Bank of America. Every effort has been made to ensure the accuracy of this communication. However, if there are discrepancies between this communication and the official plan documents, the plan documents will always govern. Bank of America retains the discretion to interpret the terms or language used in any of its communications according to the provisions contained in the plan documents. Bank of America also reserves the right to amend or terminate any benefit plan in its sole discretion at any time for any reason.
