Communications Strategist, Market Insights

HKS, Inc • Seattle, WA • 1h ago

Overview: Acts as a strategic thinker and skilled storyteller who plays a critical role in how HKS identifies, develops and shares its expertise with the market. Combining the instincts of a journalist with the perspective of a communications strategist, this role uncovers compelling ideas, insights and narratives across the firm that strengthen HKS's brand and thought leadership. Serving as an internal "beat reporter," this role builds relationships across practices and geographies to uncover expertise, research and project insights that often remain embedded within organizational silos. Monitors developments across the industries HKS serves, connecting emerging trends to the firm's work and perspective. Self-starter, able to influence and drive change, to deal with ambiguity and to demonstrate results to the business. Teaches and mentors staff and effectively embodies and expresses the firm's values and mission. Responsibilities: Acts as an internal "beat reporter," building strong relationships with practice leaders, designers, researchers and subject-matter experts across the firm to uncover compelling insights, stories and emerging ideas Owns the identification of storytelling opportunities across the firm by extracting insights embedded within practices and project teams, and supports the development of strategic narratives in partnership with the broader marketing team. Surfaces project narratives, research insights, design innovations and practitioner perspectives that may otherwise remain embedded within organizational silos Shapes these insights into clear storytelling opportunities that support communications campaigns, thought leadership and PR efforts Maintains a continuous pipeline of narrative opportunities by actively engaging with teams across sectors, geographies and disciplines Works with Communications leadership to prioritize story opportunities that align with firmwide messaging priorities and campaign strategies Collaborates with Communications and PR leaders to identify timely thought leadership opportunities aligned with industry conversations and firm priorities Helps develop angles for Op-Eds, bylines, perspective pieces, speaking opportunities and executive commentary Ensures HKS perspectives are grounded in real insight and practitioner expertise rather than trend-chasing Supports media strategy by helping articulate why a story matters now and how HKS contributes meaningful perspective to broader conversations about the built environment Works with PR partners to connect internal insights with relevant media opportunities Translates internal insights and external signals into messaging frameworks, narrative angles and story concepts that support integrated communications campaigns Contributes to campaign development by identifying where HKS can offer distinctive perspectives and speak with authority on emerging industry topics Partners with PR, Digital Channels, Practice Marketing and Creative teams to ensure insight-driven narratives are reflected across communications platforms Supports development of positioning statements, narrative frameworks and campaign messaging that strengthen HKS's external voice Provides strategic input during campaign planning to ensure storytelling opportunities are identified early in the process Partners with the Market Intelligence team to stay informed on global market shifts, emerging trends and innovations influencing architecture, design and the industries HKS serves Integrates research, data and client/competitor insights generated by Market Intelligence into communications narratives and messaging strategies Synthesizes external signals and research into actionable perspectives that inform storytelling, thought leadership and campaign positioning Works collaboratively with Market Intelligence colleagues to ensure communications strategies reflect credible, evidence-based insi

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