About the Role:
Grade Level (for internal use):
11
The Team:
Our marketing team is composed of creative, enthusiastic and data-driven B2B marketing professionals located around the world. Through tight alignment with Product and Sales, we focus on building brand awareness, fueling pipeline growth, and delivering measurable impact. We value teamwork, drive ideas with data, and execute in a meaningful way to our internal partners and external clients.
The business has a casual and friendly atmosphere with an entrepreneurial spirit. It is crucial that you thrive in a fast-paced, performance-based culture to be successful within our organization.
Responsibilities and Impact:
As the Senior Marketing Manager for Product Marketing & AI , you will lead and execute high-impact marketing strategies for The S&P Global Marketplace - our digital data "storefront" and discovery tool, and CRM Solutions - our tools and data integration services for CRM platforms. Additionally, you will partner closely with Product and the Enterprise Marketing teams to shape the Market Intelligence AI positioning and help amplify our capabilities in this space through targeted campaigns and partnerships. This role is pivotal in defining our market presence and driving revenue growth .
Key Responsibilities Include:
Strategic Campaign Leadership
Develop integrated marketing plans targeting key client personas, leveraging market research and competitive insights, in partnership with the Marketing Director and Product and Sales teams.
Design and execute multi-channel campaigns (digital, email, search, social, video, advertising, events) to drive product usage, enhance brand awareness, generate sales pipeline, and improve customer retention metrics.
Track performance metrics rigorously, optimizing tactics for maximum ROI.
Content That Connects
Support subject matter experts to develop thought leadership content through collaboration, such as white papers, webinars, and case studies that showcase our data, solutions, and expertise.
Stakeholder Collaboration
Partner with Product and Sales leadership to establish tactical goals and key performance metrics that support business growth objectives
Align with Product to refine messaging and highlight unique value propositions.
Liaise with global marketing peers to adapt campaigns for regional audiences and adopt best practices.
Brand & Event Amplification
Strengthen brand positioning by simplifying complex narratives for target audiences while highlighting our value propositions.
Ensure alignment between Market Intelligence AI initiatives and the S&P Global AI narrative and brand through special project pods and workstreams
In collaboration with the marketing events team, organize and support high-impact events -from webinars to conferences-ensuring clear KPIs and post-event follow-up and analysis.
Compensation/Benefits Information: (This section is only applicable to US candidates)
S&P Global states that the anticipated base salary range for this position is $78,034 to $117,254. Final base salary for this role will be based on the individual's geographic location, as well as experience level, skill set, training, licenses and certifications.
In addition to base compensation, this role is eligible for an annual incentive bonus.
This role is eligible to receive additional S&P Global benefits. For more information on the benefits we provide to our employees, please click here (https://spgbenefits.com/benefit-summaries) .
What We're Looking For:
Basic Required Qualifications:
Bachelor's degree in Marketing, Business, Communications, or related field
5+ years of B2B marketing experience with demonstrated success in lead generation and brand building
Analytical mindset with experience using data to drive marketing decisions and measure campaign effectiveness
Strong project management skills with proven ability to develop and execute multiple marketing campaigns simultaneously, and deliver excellent results on deadline
Experience demonstrating print, digital, social, and event channels to drive marketing campaigns, within a global marketing budget, at a high quality
Proven track record of managing webinars, events, and digital marketing campaigns that drive measurable business results
Strong analytical abilities and data-driven thinking; comfort with understanding/communicating marketing critical metrics to senior partners
Enthusiastic and independent worker, who also is a great teammate that builds strong relationships with partners
Strong presentation skills, as well as written and verbal communication skills; ability to communicate with all levels of team and management
Excellent organizational and time management skills
Able to manage campaign budgets and communicate effectively with creative teams and agencies
Excellent verbal and written communication skills
Passionate and focused
Relentless and hardworking
Additional Preferred Qualifications:
Experience with AI/ML marketing strategies or marketing technology products in B2B environments
Familiarity with Salesforce CRM and Marketo marketing automation desired
Background in financial services, data analytics, or market intelligence industries
Right to Work Requirements:
This role is limited to persons with indefinite right to work in the United States.
We require all external candidates who reach the final stage of our interview process to attend at least one in-person interview, which is ordinarily at your nearest S&P Global office. This must be completed before we can proceed to an offer.
About S&P Global Market Intelligence
At S&P Global Market Intelligence, a division of S&P Global we understand the importance of accurate, deep and insightful information. Our team of experts delivers unrivaled insights and leading data and technology solutions, partnering with customers to expand their perspective, operate with confidence, and make decisions with conviction.
For more information, visit www.spglobal.com/marketintelligence .
What's In It For You?
Our Mission:
Advancing Essential Intelligence.
Our People:
We're more than 35,000 strong worldwide-so we're able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We're committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. Join us and help create the critical insights that truly make a difference.
Our Values:
Integrity, Discovery, Partnership
Throughout our history, the world's leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of integrity in all we do, bring a spirit of discovery to our work, and collaborate in close partnership with each other and our customers to achieve shared goals.
Benefits:
We take care of you, so you can take care of business. We care about our people. That's why we provide everything you-and your career-need to thrive at S&P Global.
Our benefits include:
Health & Wellness: Health care coverage designed for the mind and body.
Flexible Downtime: Generous time off helps keep you energized for your time on.
Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
Family Friendly Perks: It's not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.
Beyond the Basics: From retail discounts to referral incentive awards-small perks can make a big difference.
For more information on benefits by country visit: https://spgbenefits.com/benefit-summaries
Global Hiring and Opportunity at S&P Global:
At S&P Global, we are committed to fostering a connected and engaged workplace where all individuals have access to opportunities based on their skills, experience, and contributions. Our hiring practices emphasize fairness, transparency, and merit, ensuring that we attract and retain top talent. By valuing different perspectives and promoting a culture of respect and collaboration, we drive innovation and power global markets.
Recruitment Fraud Alert:
If you receive an email from a spglobalind.com domain or any other regionally based domains, it is a scam and should be reported to reportfraud@spglobal.com . S&P Global never requires any candidate to pay money for job applications, interviews, offer letters, "pre-employment training" or for equipment/delivery of equipment. Stay informed and protect yourself from recruitment fraud by reviewing our guidelines, fraudulent domains, and how to report suspicious activity here (https://www.spglobal.com/content/dam/spglobal/corporate/en/documents/careers/Corp_0525-Recruitment-Fraud-Alert.pdf) .
Equal Opportunity Employer
S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.
If you need an accommodation during the application process due to a disability, please send an email to:? EEO.Compliance@spglobal.com ?and your request will be forwarded to the appropriate person.?
US Candidates Only: Know Your Rights: Workplace discrimination is illegal (https://www.eeoc.gov/sites/default/files/2023-06/22-088\EEOC\KnowYourRights6.12ScreenRdr.pdf)
20 - Professional (EEO-2 Job Categories-United States of America), MRKTNG202.2 - Middle Professional Tier II (EEO Job Group), SWP Priority - Ratings - (Strategic Workforce Planning)
Job ID: 326593
Posted On: 2026-03-16
Location: Boulder, Colorado, United States
