Digital Marketing Analyst

Robert Half • Southfield, MI • 1h ago

Description

Overview

The Digital Marketing Analyst is responsible for collecting, analyzing, and interpreting digital marketing data to help drive strategic decisions across campaigns, channels, and customer journeys. This role supports marketing teams with actionable insights, reporting dashboards, testing recommendations, and performance optimization to maximize ROI and improve overall marketing effectiveness.

Key Responsibilities

Analyze performance data across digital channels including paid search, paid social, email, display, SEO, and website analytics.

Build and maintain dashboards, weekly/monthly reports, and KPI scorecards using tools such as Google Analytics, Looker, Tableau, Power BI, or similar.

Partner with channel managers to provide insights that improve CTR, conversion rates, CAC, ROAS, and engagement metrics.

Conduct deep-dive analysis on campaigns, audiences, funnels, and attribution paths.

Support A/B testing and experimentation by forming hypotheses, building test plans, and evaluating results.

Monitor website traffic patterns, user behavior, and key conversion events to uncover opportunities for optimization.

Work with marketing operations and CRM teams to ensure data accuracy, segmentation quality, and tracking integrity.

Assist in forecasting, budgeting, and performance modeling efforts.

Ensure tracking frameworks, UTM parameters, and tagging structures are accurate and properly implemented.

Present findings and recommendations to stakeholders in a clear, data-driven format.

Requirements

Required Qualifications

Bachelor's degree in Marketing, Business, Analytics, Data Science, or a related field.

2-5 years of experience in digital marketing analytics, performance marketing, or data analysis.

Strong proficiency with Google Analytics (GA4), Google Tag Manager, and digital media platforms.

Experience using BI/reporting tools (Looker, Tableau, Power BI, Data Studio).

Proficient in Excel/Google Sheets (pivot tables, VLOOKUPs, data modeling).

Understanding of digital marketing channels (SEO, SEM, paid social, email, content marketing).

Experience with attribution models, funnel analysis, and performance dashboards.

Strong analytical and problem-solving skills with a track record of turning data into insights.

Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .

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