Marketing Insights Researcher

Creative Circle • New York, NY • 1h ago

Our globally known tech client is looking for a Marketing Insights Researcher to join their team on a 9 month contract with the potential to extend. The candidate will ideally be located in San Francisco, Menlo Park or NYC. The client believes that every creator can turn their passion into something more. We want our apps to be creators' most used and loved, and we champion the unique ways that tour apps can help creators build toward sustainable success. Understanding the needs of creators is more important than ever in order for the client to meet the needs of this critical audience - and promote the connection that is driven by public consumption among the billions of people that use our apps every day. The Marketing Insights team is a tightly integrated team with significant freedom to operate with the time, people, and space necessary for supporting the business with the right insights to make sound product and brand decisions across the client's apps. We are an integral part of the marketing team and work cross-functionally with brand, product, UX research, and data science teams to influence roadmaps and define strategy.This Marketing Insights Researcher will support research across the client's Family of apps to identify and champion the needs of creators to help them unlock more value from their app experience, helping us win with our target audiences. The Marketing Insights Researcher is as much a strategist as a researcher. They will design, execute, and deliver high-impact primary and secondary research (both quantitative and qualitative) in order to develop strategic recommendations and drive outcomes for the business.The ideal candidate will be AI-native and a flexible and agile market research expert with phenomenal analytical and communication skills. Experience with market research in a tech environment, social media category, or creator audience is a plus. This is an individual contributor role.RESPONSIBILITIES-Lead research that addresses core business problems -Design and execute innovative quantitative and qualitative research to support the marketing organization.-Translate research findings into actionable insights and strategic recommendations that will have an effect on reaching hundreds of millions of people-Test creative execution and contribute to campaign insights-Inspire product creation and influence product roadmaps to bring our brand to life within the product-Communicate effectively in order to motivate people to take action in marketing and across the organization-Fluent in brand strategies for apps, both holistically and with a focus on creators -Participate in conversations and meetings to understand the strategic environment and identify research needs -Identify research spaces and scope out research projects appropriately-Develop research plans and execute them -Use research findings to drive business decisionsMUST HAVES: -Experience working cross-functionally and horizontally across insights and research functions within marketing teams and brand organizations-Experience turning insights into strategy, with achievements that demonstrate adoption and impact-Strong research skills (quantitative and qualitative) -Qualitative Testing: -Experience with ABI (Attitude, Behavior, and Intent) methods for qualitative research and testing. -Quantitative Analysis: -Proficiency in using SPSS or R for quantitative data analysis.In this position, you may have access to client or customer systems, confidential and/or proprietary information or data.BenefitsCreative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Va

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Entry level Outside B2B Sales

ADP • Bronx, NY • 1d ago

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