Dreaming big is in our DNA. It's who we are as a company. It's our culture. It's our heritage. And more than ever, it's our future. A future where we're always looking forward. Always serving up new ways to meet life's moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together - when we combine your strengths with ours - is unstoppable. Are you ready to join a team that dreams as big as you do?
SALARY: St. Louis: $104,800 - $124,450, bonus and long-term incentive eligible
New York City: $125,600 - $149,150, bonus and long-term incentive eligible
COMPANY:
We are home to the nation's most iconic beer and beyond beer brands, including Michelob ULTRA - America's #1 top-selling beer - as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do?
ROLE SUMMARY:
The Director of Digital Marketing will lead and drive the strategy, execution, and measurable impact of our social media account presence, manage and scale a growing digital and social media team, and take ownership of BeatBox's digital presence online. Additionally, this role will build and manage our 360° Digital & Social Media Marketing strategy around key music festivals, and influencer partnerships, and support our in-store marketing initiatives with online experiences. The right leader will have a clear vision for a digital & social strategy, calendar, and team structure to drive toward significant ROI, online growth, and overall business outcomes. This position will interact daily with other key Brand, Creative, and Digital team members to increase traffic to BeatBox's website and social accounts, increase our brand's overall social media growth, and drive customer awareness of BeatBox.
JOB RESPONSIBILITIES:
Build & own the near and long-term digital & social media strategies to deliver against company and marketing priorities, including brand awareness, audience acquisition, social media growth, and demand generation.
Manage & scale a fast-paced digital & social media marketing team to achieve marketing growth, reach, and demand initiatives
Develop a well-formed, agreed strategy for business outcomes and measurement of key metrics across the brand, demand generation, acceleration, community building and customer awareness of BeatBox.
Work closely with the VP of Business Development and other key leaders to ensure cross-functional alignment on marketing goals and target outcomes.
Leaders must have a deep understanding of social media trends and platforms, e-commerce (Shopify), digital advertising, scaling & managing an online community, and overall digital & social media marketing strategies & best practices.
Manage and mentor a high-performing team of digital & social media marketers to ensure goals and audience expectations are always exceeded, and the BeatBox brand is always well-represented.
Maintain a network of partners/freelancers to assist with various aspects of digital & social media marketing, including influencers and celebrities, relevant on-trend brands, and creatives who can help build BeatBox's online presence.
Tightly manage overall digital & social budgets to ensure full transparency and on-target budget execution.
Track ROI, engagement, and audience growth to measure results, assess opportunities for improvement, and optimize for future digital & social initiatives.
JOB QUALIFICATIONS:
Digital Marketing Strategy: Proficiency in developing and executing comprehensive digital marketing strategies that align with the organization's goals and target audience.
Team Leadership: Strong leadership skills to manage and lead digital marketing teams, fostering collaboration, and inspiring high performance.
Data Analytics: Ability to analyze and interpret data from digital marketing campaigns, track key performance metrics, and use insights to optimize strategies.
Multi-Channel Marketing: Expertise in utilizing various digital marketing channels, including SEO, SEM, email marketing, social media, content marketing, and paid advertising, to drive results.
Budget Management: Skill in developing and managing digital marketing budgets effectively, optimizing spending to maximize ROI.
Technology and Tools: Familiarity with digital marketing tools, platforms, and technologies to enhance campaign effectiveness and efficiency.
Strategic Thinking: Capability to think strategically, anticipate industry trends, and adapt digital marketing strategies to evolving market conditions and consumer behavior
10+ years' experience running Digital & Social Media Marketing campaigns for a top consumer goods brand
Excellent knowledge of and hands-on experience with all aspects of digital & social media marketing
Exemplary executive presence and communication skills
A strong collaborator who is adaptable and can pivot quickly when needed
Ability to thrive in a fast-paced environment while multitasking, re-prioritizing projects, and communicating priority updates to key stakeholders & team members
Strategic and out-of-the-box thinker with a broad perspective and proven ability to execute big-picture ideas
A dedicated leader who is passionate about creating amazing experiences and managing/mentoring a high-performance team
Data-driven, budget-conscious, creative thinker
Maintain overall responsibility for the digital & social media marketing budget.
Prolonged periods of sitting at a desk and working on a computer.
Must be able to lift up to 15 pounds at times.
WHY ANHEUSER-BUSCH:
At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, Anheuser-Busch has delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation's top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.
BENEFITS:
Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
Life Insurance and Disability Income Protection
Generous Parental Leave and FMLA policies
401(k) Retirement Savings options with a company matching contribution
Chance to work in a fast-paced environment among a company of owners
Free Beer!
WHY ANHEUSER-BUSCH:
Anheuser-Busch is here for the times that matter. The moments where we celebrate, defy challenges, dream of the brighter future we are building today- and all the moments in between. We are a company that brings people together for richer conversations, sweeter celebrations and stronger communities.
As the leading global brewer, Anheuser-Busch InBev is committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law.
REQUIRE ADDITIONAL ASSISTANCE?
Anheuser-Busch is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you are a qualified individual with a disability, or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access the Anheuser-Busch Careers website as a result of your disability. We will make a determination on your request for reasonable accommodation on a case-by-case basis.
If you need an accommodation or assistance in using the Anheuser-Busch Careers website, please email disabilityaccommodation@anheuser-busch.com .
Disclaimer: Anheuser-Busch does not charge for any part of the hiring process. Additionally, the company will only share information via official channels including the company website and from Anheuser-Busch email accounts. If you have any questions or concerns, please email the Anheuser-Busch recruitment team at CandidateTechSupport@anheuser-busch.com .
CONTACT US (CandidateTechSupport@anheuser-busch.com)
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