Marketing Leader
Job Location (Short): San Diego, CA, USA, 92121
Posting Start Date: 3/11/26
Do you want to take responsibility and make a difference with your work? With your expertise, we can achieve great goals together. We are WACKER - Reliable. Determined. Ambitious. As one of the world's most research-intensive chemical companies, we've been making countless products that are an integral part of your everyday life possible for over 100 years. From vegan food to resource-efficient buildings to solar cells, we develop sustainable solutions that change the future.
To strengthen our team inSan Diego,
we are looking for you as a(n)Marketing Leader.
The Marketing Leader for Wacker Biopharma is responsible for developing and overseeing the execution of the marketing plan for driving market share gain in the development and manufacturing of Biologics including but not limited to Microbial Proteins, pDNA, mRNA and other therapeutics and related workflows. This includes segmenting the market, developing targets and aligned value propositions and channel campaign focused on driving business throughout the commercial funnel. Reporting directly to Global Head of Commercial, this role drives strategic marketing initiatives, leads market insight activities, and partners cross-functionally to enhance Wacker's overall value proposition across the industry.
Key Responsibilities
Strategic Marketing Leadership
Define, implement, and continually refine the global marketing strategy for Wacker BioPharma.
Develop cutting-edge, multi-channel marketing campaigns that elevate Wacker's market presence and support commercial objectives.
Market Intelligence & Competitive Analysis
Conduct detailed market, customer, and competitor analyses to identify emerging trends, growth opportunities, and potential risks.
Translate insights into actionable strategies that support commercial objectives and innovative initiatives.
Brand Positioning & Value Proposition
Collaborate closely with the commercial team, corporate communications, and innovation teams to craft and optimize a compelling value proposition for Wacker's BioPharma services.
Ensure consistent messaging and brand alignment across all communication channels and materials.
Events, Trade Shows & Industry Presence
Lead the planning, management, and execution of Wacker's presence at industry trade fairs, congresses, conferences, and exhibitions.
Represent Wacker at key global industry events, strengthening relationships with partners, customers, and thought leaders.
Ensure strategic participation that maximizes visibility, lead generation, and brand impact.
Campaign Performance & Reporting
Monitor, track, and report on the effectiveness of marketing activities, campaigns, and event performance.
Derive optimization measures to continuously improve marketing ROI and operational efficiency.
Implement KPIs, dashboards, and data-driven processes to guide decision-making.
Team Leadership & Cross-Functional Collaboration
Lead and develop the marketing team to deliver high-quality, timely, and impactful marketing outcomes.
Foster strong collaboration with Sales, Corporate Communications, R&D, and Executive Leadership to ensure aligned goals and coherent market presence.
Job Qualifications:
Degree in Marketing, Business, Life Sciences, or related field; advanced degree preferred.
Extensive experience in B2B marketing within the biopharma, biotech, CDMO, or life science sector.
Proven track record of strategic marketing leadership and execution.
Strong analytical skills with ability to translate insights into effective action.
Excellent communication, leadership, and stakeholder-management abilities.
Professional communication skills both written and oral as well as listening.
Interpersonal flexibility and versatility to work independently but also collaborate proactively within a matrix team organization.
Strong aptitude to learn and grow job related knowledge
Solid computer and large data handling skills, SAP & SalesForce experience is preferred
High level of interpersonal and influential leadership skills (multi-cultural, multi-functional teams) are needed to be effective in this position.
The anticipated salary range for candidates who will work in San Diego is $165,000-$190,000. The final salary offered to a successful candidate will be dependent on several factors that may include but are not limited to the @type and length of experience within the job, @type and length of experience within the industry, education, etc . Wacker is a multi-state employer and this salary range may not reflect positions that work in other states.
What do we offer?
WACKER strives to reward its employees in a fair and equitable manner. Our Total Rewards Package considers employee wellbeing and is comprised of compensation, benefits, work-life balance, performance & recognition, and career development.
Compensation and Incentive plans
Medical, Dental, and Vision Insurance effective day 1
Paid Time Off in addition to personal days and holidays
Paid parental leave
Wellbeing fund
Flexible hybrid work arrangements
401(k) with company match
Education Assistance Program
Career development and advancement opportunities
Support for Community Involvement
We are looking forward to your online application at www.wacker.com.
Reference Code: 30755
The information contained herein is not intended to be an all-inclusive list of the duties and responsibilities of the job, nor are they intended to be an all-inclusive list of the skills and abilities required to do the job. A minimum requirement for this US-based position is the ability to work legally in the United States on a permanent unrestricted basis. Visa sponsorship is not available for this position, including any @type of US permanent residency (e.g., for a green card).
Wacker is an Equal Opportunity Employer. We actively promote the equality of opportunity for all who are qualified and bring the requisite experience, talent, skill and potential, without regard to age, disability, sex, race, religion or belief, marriage/civil partnership, pregnancy/maternity, sexual orientation, or any other protected characteristics. We welcome all applications from a wide range of candidates. Selection for roles will be based on individual merit alone.
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