Director, US Strategy Marketing

BeOne Medicines • San Mateo, CA • 2h ago

General Description:

The Director, US Brand Strategy reports directly to the US Brand Lead and serves as a key member of the US Brand Leadership Team. This role is responsible for driving strategic planning, competitive readiness, financial stewardship, forecast alignment and insight generation in partnership with the GIA team, and cross-functional execution excellence in support of the Brand's commercial objectives.

The Director leads the annual Brand Plan process, competitive readiness reviews, and the Annual Operating Plan (AoP), while partnering with GIA to inform and pressure-test forecasts and lead key Market Research initiatives that shape strategic decision-making, and supports Executive and Field communications. In addition, this leader serves as a strategic architect for high-priority, ad hoc initiatives-assessing business needs, developing structured project plans, and driving cross-functional execution in response to emerging opportunities, competitive dynamics, or leadership priorities.

This role works in close partnership with other members of the Marketing team-including Promo, Patient Marketing, Digital, and CET-to ensure cohesive strategy development and execution across all customer-facing initiatives for the Brand.

Key Responsibilities

Strategic Leadership

Report to and partner closely with the US Brand Lead to shape and refine overall brand strategy.

Lead the annual Brand Plan process, ensuring clear cross functional strategic priorities, aligned objectives, and actionable execution plans.

Partner with the GIA team to develop, refine, and pressure-test brand forecasts, ensuring alignment between strategic initiatives, market assumptions, and financial projections.

Drive ongoing competitive readiness reviews, synthesizing insights into actionable strategic recommendations.

Contribute to key Market Research initiatives in collaboration with GIA to generate actionable insights that inform segmentation, positioning, and growth strategy.

Serve as a core member of the US Brand Leadership Team.

Financial Planning & Governance

Own brand budget management, including tracking spending, forecasting, and identifying risks/opportunities.

Lead the Annual Operating Plan (AoP) process in partnership with Finance.

Ensure financial investments are aligned with brand strategy and ROI priorities.

Provide ongoing financial transparency to the Brand Lead and Marketing leadership.

Executive Communications & Field Enablement

Support development of strategic content for important internal stakeholders:

National and Regional Sales Meetings

Executive Leadership team forums

Translate complex strategy into clear, compelling narratives tailored to diverse audiences.

Support additional ad hoc strategic analyses and presentations as requested by leadership.

Marketing Team Collaboration

Partner closely with Promo, Patient Marketing, Digital, and CET to translate strategy into integrated tactical plans.

Ensure alignment of messaging, campaign priorities, and field enablement materials with overarching brand strategy.

Support development of integrated marketing initiatives across Segmentation 2.0.

Ad Hoc Strategic Project Development

Support the execution of projects initiated by Brand Lead or Executive leadership.

Drive alignment across Marketing and cross-functional stakeholders to ensure disciplined execution.

Present findings and recommendations to senior leadership with clear decision asks.

Requied Education:

BA/BS required.

Advanced degree (MA/MS/MBA/PhD is preferred.

Required Qualifications:

BA/BS with 10 years of overall industry experience, including 7+ years of marketing experience or a MA/MS/MBA with 10 + years of overall industry experience and 6 + years of marketing experience or a PhD/PharmD with 10 + years of overall industry and 6 years of marketing experience.

10+ years of pharmaceutical marketing and/or healthcare-related commercial experience.

Background in hematology or highly competitive therapeutic categories is preferred.

Ability to communicate effectively with Senior Leadership on key brand growth initiatives.

Demonstrated ability to lead without authority and influence cross-functional team.

Prior success in competitive preparedness and market-shaping initiatives

Skilled in integrating insights from customer research, analytics, and field feedback.

Excellent communication skills.

Location:

US Remote

Supervisory Responsibilities:

This position is an individual contributor role but will require strong leadership of agency partners and internal cross-functional teams.

Computer Skills:

PC, including MS Office Suite, MS Teams.

Travel:

Approximately 25%, including international travel.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

Similar Jobs

Director, US Strategy Marketing

BeOne Medicines • Emeryville, CA • 2h ago

Sales & Marketing

General Description: The Director, US Brand Strategy reports directly to the US Brand Lead and serves as a key member of the US Brand Leadership Team. This role is responsible for driving strategic planning, competitive...

2h ago

Go to Apply

Marketing Intern

Stanford Health Care • Palo Alto, CA • 2h ago

Sales & Marketing

If you're ready to be part of our legacy of hope and innovation, we encourage you to take the first step and explore our current job openings. Your best is waiting to be discovered. Day - 08 Hour (United States of Americ...

2h ago

Go to Apply

Sales Estimator

BMS CAT • Hayward, CA • 4h ago

Sales & Marketing

BMS CAT | National Leader in Disaster Restoration Founded in 1948, BMS CAT has built a long-standing reputation as a trusted leader in disaster restoration. From initial clean-up to complete reconstruction, we support ou...

4h ago

Go to Apply

Outside Sales Advisor

SCI Shared Resources, LLC • Fremont, CA • 4h ago

Sales & Marketing

Our associates celebrate lives. We celebrate our associates. The California Prearrangement Advisors (CAPAA) play a pivotal role in generating sales through company-provided leads across various channels. The primary focu...

4h ago

Go to Apply

Account Executive OR Senior Account Executive - Technology

FleishmanHillard • San Francisco, CA • 7h ago

Sales & Marketing

Overview FleishmanHillard is the world's most complete global communications firm, specializing in public relations, public affairs, marketing, paid media, and transmedia and social content. FleishmanHillard delivers on...

7h ago

Go to Apply

Sales Coordinator

Robert Half • Hayward, CA • 1d ago

Sales & Marketing

Description We are looking for a detail-oriented Sales Coordinator to join our team in Hayward, California. The Sales Coordinator is responsible for providing comprehensive support to the Sales team throughout the lifecy...

1d ago

Go to Apply

Sales Representative

Lithia & Driveway • San Francisco, CA • 3d ago

Sales & Marketing

Dealership:L0364 BMW of San Francisco BMW of San Francisco Now Hiring: Sales Representative As an Auto Sales Representative, you will interact and consult with customers to guide them through vehicle purchases. Your goal...

3d ago

Go to Apply

Entry Level Outside Sales Representative - Base Plus Unlimited Commission

Aston Carter • Palo Alto, CA • 3d ago

Sales & Marketing

Industry leader in plumbing and drain services, and we're looking for a driven, people-focused Field Supervisor to join our growing team. If you thrive on building relationships, closing deals, and helping customers find...

3d ago

Go to Apply

Associate Director of Sales

ASM Global • San Francisco, CA • 4d ago

Sales & Marketing

POSITION SUMMARY Work in coordination with the Director of Catering Sales Management in overseeing the sales department and working with clients to provide exceptional service for clients. Maintain professional rapport w...

4d ago

Go to Apply

Account Executive - Denver

PagerDuty • San Francisco, CA • 4d ago

Sales & Marketing

PagerDuty (NYSE:PD) is a leader in Digital Operations Management. In an always-on world, organizations of all sizes trust PagerDuty to help them deliver a perfect digital experience to their customers, every time. Teams...

4d ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.