Manager, Marketing Audiences

Meta • San Francisco, CA • 4h ago

Summary:

The Business Marketing Group (BMG) connects businesses with their customers across Meta platforms-including Facebook, Instagram, WhatsApp, and Messenger-to help them grow through solutions like pages, advertising, messaging, commerce, and more. Within BMG, the Global Marketing Delivery team builds and launches growth marketing campaigns, driving AI-led marketing automation and audience strategy.As we evolve toward an AI-first operating model, we are seeking an experienced leader to reimagine how Business Marketing Audiences and Analytics works at scale. This leader will own the vision and execution for transforming how growth marketing campaign targeting and analysis evolve with AI, while delivering on core KPIs.

Required Skills:

Manager, Marketing Audiences Responsibilities:

Define and own the long-term strategy for AI-driven growth analytics, and audience management, building organizational alignment around it

Lead and develop a team of marketing analysts and operations specialists, raising the bar on technical rigor, execution quality, and team capability

Evolve how audiences are built, experiments are run, and performance is measured through automation, AI tools, and agentic workflows

Identify and build reusable, scalable capabilities for audience targeting, experimentation, and measurement, reducing manual overhead

Pilot, deploy, and scale AI-native workflows that materially reduce operational overhead and increase experiment throughput

Define governance and risk frameworks for AI systems, including autonomy boundaries, approval flows, audit trails, and measurement integrity safeguards

Inform build vs. buy decisions for AI and automation tooling, balancing capability, speed, privacy, and operational fit

Establish quality standards and measurement frameworks for AI-driven execution, such as velocity, output quality, adoption, and downstream business impact

Partner with leaders and practitioners across engineering, data, and marketing to build the infrastructure and interfaces needed to make automation reliable and production-ready

Represent Ops & Analytics perspectives in broader AI platform and infrastructure discussions across Meta

Act as a strategic advisor to Directors and VPs on AI adoption in growth and marketing

Drive innovation in audience segmentation, targeting, and personalization using advanced analytics and AI

Ensure compliance with privacy, data protection, and ethical standards in audience and campaign management

Foster experimentation, learning, and continuous improvement within the team

Minimum Qualifications:

10+ years in analytics, growth operations, marketing audiences, or data science in complex, large-scale environments

Demonstrated expertise in experimentation, audience targeting, and performance measurement

Hands-on experience applying AI or automation to real operational problems in production

Proven track record scaling operational processes and driving organizational change in ambiguous, cross-functional environments

Clear, direct executive communication

Preferred Qualifications:

Experience architecting or operating agentic systems in a production growth or marketing @context

Influence without authority in complex, matrixed orgs

Experience leading teams through significant operating model transitions

Experience working with highly ambiguous problems and building from zero

Experience with privacy, data protection, and ethical considerations in AI-driven marketing

Public Compensation:

$181,000/year to $249,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereo@types, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.

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