Digital Marketing Analyst

Robert Half • Baltimore, MD • 2h ago

Description

Robert Half is seeking a data-driven and strategic Digital Marketing Analyst to support one of our clients in Washington, DC. This contract opportunity is ideal for a marketing professional who enjoys turning data into meaningful insights that drive smarter marketing decisions.

In this role, you will partner with cross-functional marketing teams to analyze digital campaign performance, identify optimization opportunities, and deliver insights that strengthen overall marketing strategy. The ideal candidate is both analytical and creative-someone who understands the numbers behind marketing while also appreciating the strategy and storytelling that make campaigns successful.

This position offers an exciting opportunity to work in a fast-paced marketing environment where your insights will directly influence campaign performance, audience engagement, and digital growth.

Key Responsibilities

Analyze and evaluate performance across multiple digital marketing channels including paid media, search, social media, email marketing, and website traffic.

Track, monitor, and report on campaign KPIs such as conversions, engagement, impressions, traffic, and lead generation.

Develop dashboards and performance reports that provide actionable insights for marketing and leadership teams.

Identify trends, patterns, and opportunities to optimize digital marketing strategies and improve ROI.

Collaborate closely with marketing managers, content teams, and digital strategists to support campaign planning and optimization.

Conduct A/B testing and performance experiments to improve marketing outcomes.

Use analytics tools to monitor user behavior and identify opportunities to enhance the customer journey.

Support SEO and paid advertising initiatives by analyzing keyword performance, search traffic, and campaign effectiveness.

Translate complex data into clear, easy-to-understand recommendations for stakeholders.

Assist with forecasting performance and providing data-driven recommendations for future campaigns.?

Requirements

Qualifications

Bachelor's degree in Marketing, Communications, Business, Data Analytics, or a related field.

2-5+ years of experience in digital marketing analytics, marketing performance analysis, or a similar role.

Strong experience with analytics tools such as Google Analytics, Adobe Analytics, Google Ads, or similar platforms.

Advanced proficiency in Excel or data analysis tools for reporting and insights.

Experience working with digital marketing channels including SEO, PPC, social media, and email marketing.

Strong analytical thinking and problem-solving skills.

Excellent communication skills with the ability to present insights to both technical and non-technical stakeholders.

Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Preferred Skills

Experience with marketing dashboards and data visualization tools such as Tableau, Power BI, or Looker.

Familiarity with CRM platforms and marketing automation tools.

Understanding of website analytics, user behavior tracking, and conversion optimization.

Experience working in agency, consulting, or enterprise marketing environments.

Why This Opportunity?

This role offers a chance to work with a collaborative and innovative marketing team while gaining exposure to high-impact digital campaigns. If you are passionate about using data to drive marketing performance and enjoy uncovering insights that influence business decisions, this opportunity is for you.

Robert Half connects talented marketing professionals with organizations where they can make a real impact. This contract opportunity could also open the door to additional projects and future opportunities within our network.

Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .

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