Sr. Digital Marketing Specialist
About the role:
We are looking for a Sr. Digital Marketing Specialist to join the Paid Media team. This role is critical in streamlining and executing digital advertising campaigns while ensuring efficiency in campaign management and optimization. The ideal candidate will have a strong background in paid media, data analysis, and digital marketing strategies with a focus on advertising to the EMEA region.
Responsibilities:
EMEA Market Expert: Set-up "local-first" programs which prioritize localized content and creative and have a pulse on top trends in the EMEA and MENA markets as well as a solid understanding of GDPR and country regulations. Serve as the main point of contact with EMEA Marketing stakeholders.
Hybrid Campaign Management: Comfortable in managing external agencies as well as executing and optimizing paid media campaigns across various digital channels, including Google, LinkedIn, Reddit and Meta.
Performance Analysis: Analyze campaign performance metrics, identify trends, and provide data-driven recommendations for optimization.
Ad Operations Support: Assist in campaign setup, audience segmentation, and bid management to drive efficiency and improve ROI.
A/B Testing & Optimization: Conduct A/B tests to refine ad creatives, targeting strategies, and messaging for maximum impact.
Budget & Bidding Strategies: Manage budgets effectively, implementing bidding strategies that maximize return on investment.
Marketing Operations: Work closely with Marketing Operations team to support lead routing production including setting up lead routing/syncing, lead flow investigation, vendor onboarding, system troubleshooting
Project Management: Ensure all necessary assets, including ad creatives and copy, are received in a timely manner for campaign launches. Coordinate with relevant teams to maintain campaign schedules and deadlines.
Automation & Process Improvement: Identify opportunities to streamline manual tasks and improve workflow efficiency.
Collaboration & Communication: Work closely with the rest of the paid media team to align goals, share insights, and support strategic initiatives. Serve as a subject matter expert and consultant to the broader marketing organization, providing guidance on campaign strategy, planning, and execution
Qualifications & Experience:
5+ years of experience in paid media and digital advertising.
Strong expertise in Google SEM, Meta, LinkedIn, and other paid media platforms.
Proficiency in campaign performance analysis, data interpretation, and reporting.
Experience with techstack tools such as Adobe Analytics, Tableau, Salesforce CRM, and Marketo.
Strong understanding of bidding strategies, audience targeting, and conversion tracking.
Experience with A/B testing methodologies and optimization techniques.
Proficiency in project management tools like Asana
A great teammate and self-starter that is comfortable working in a rapidly changing environment, taking initiative with limited resources, and making data driven and decisions
Excellent written and verbal communications skills
Comfortable managing multiple assignments with competing priorities and tight deadlines
LI-KY1
The minimum and maximum base salaries for this role are posted below; additionally, the role is eligible for bonus potential, equity and benefits. The range displayed reflects the minimum and maximum target for new hire salaries for the role based on U.S. location. Within the range, the salary offered will be determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
US (SF Bay Area, DC Metro, NYC, Seattle) Pay Range
$118,300-$177,500 USD
The minimum and maximum base salaries for this role are posted below; additionally, the role is eligible for bonus potential, equity and benefits. The range displayed reflects the minimum and maximum target for new hire salaries for the role based on U.S. location. Within the range, the salary offered will be determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
US2 (all other US offices/remote) Pay Range
$106,500-$159,700 USD
Join Us in Securing the World's Data
Rubrik (RBRK), the Security and AI Operations Company, leads at the intersection of data protection, cyber resilience, and enterprise AI acceleration. Rubrik Security Cloud delivers complete cyber resilience by securing, monitoring, and recovering data, identities, and workloads across clouds. Rubrik Agent Cloud accelerates trusted AI agent deployments at scale by monitoring and auditing agentic actions, enforcing real-time guardrails, fine-tuning for accuracy and undoing agentic mistakes.
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Inclusion @ Rubrik
At Rubrik, we are dedicated to fostering a culture where people from all backgrounds are valued, feel they belong, and believe they can succeed. Our commitment to inclusion is at the heart of our mission to secure the world's data.
Our goal is to hire and promote the best talent, regardless of background. We continually review our hiring practices to ensure fairness and strive to create an environment where every employee has equal access to opportunities for growth and excellence. We believe in empowering everyone to bring their authentic selves to work and achieve their fullest potential.
Our inclusion strategy focuses on three core areas of our business and culture:
Our Company: We are committed to building a merit-based organization that offers equal access to growth and success for all employees globally. Your potential is limitless here.
Our Culture: We strive to create an inclusive atmosphere where individuals from all backgrounds feel a strong sense of belonging, can thrive, and do their best work. Your contributions help us innovate and break boundaries.
Our Communities: We are dedicated to expanding our engagement with the communities we operate in, creating opportunities for underrepresented talent and driving greater innovation for our clients. Your impact extends beyond Rubrik, contributing to safer and stronger communities.
Equal Opportunity Employer/Veterans/Disabled
Rubrik is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Rubrik provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Rubrik complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please contact us at hr@rubrik.com if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
EEO IS THE LAW (https://www.eeoc.gov/sites/default/files/2023-06/22-088\EEOC\KnowYourRights6.12ScreenRdr.pdf)
NOTIFICATION OF EMPLOYEE RIGHTS UNDER FEDERAL LABOR LAWS
