Manager, Marketing Science
Camden, NJ
WHO WE ARE:
Founded by Josh Harris and David Blitzer, Harris Blitzer Sports & Entertainment (HBSE) includes in its portfolio the Philadelphia 76ers, the New Jersey Devils, Prudential Center in Newark, N.J., the Delaware Blue Coats, the Utica Comets and a variety of other sports and entertainment properties. Led by some of the best and brightest minds in the industry, HBSE positions itself as a pioneering and innovative global sports and entertainment business enterprise. We also strive to positively impact the local communities in which we operate through the powerful platform of sports. HBSE offers an energetic work environment built on collaboration, growth and a quest to excel in everything we do.
As part of its portfolio, Prudential Center in downtown Newark, N.J. annually hosts more than 200 games, concerts, family shows and special events and is a top-5 ranked sports and entertainment venue in the U.S. by Pollstar and Billboard. It is home to the New Jersey Devils, a renowned NHL franchise with three Stanley Cup championships and a proud, passionate fan base. HBSE also owns the NBA's Philadelphia 76ers, one of the most storied franchises in American sports, having won three championships led by some of the most iconic athletes in NBA history.
OUR COMMITMENT TO INCLUSION:
At HBSE, we are dedicated to hiring the best talent from the communities where we live, work and play - across all groups and levels; supporting and developing every employee to reach their potential; and creating an inclusive environment that allows team members to bring their true authentic selves to work.
Job Description
POSITION OVERVIEW:The Marketing Science and Enablement Manager supports HBSE's data strategy and audience intelligence efforts, helping the organization use fan and customer data to inform more personalized and effective marketing. This role partners closely with both Data & Analytics and Digital Marketing teams to ensure marketing programs are insight-driven and aligned with organizational goals.
The Manager focuses on segmentation, analytics, journey planning, data governance, and marketing technology support. This position helps ensure HBSE's digital marketing ecosystem remains organized, efficient, and ready to scale as programs grow.
RESPONSIBILITIES INCLUDE, BUT ARE NOT LIMITED, TO THE BELOW:
Strategic Support & Collaboration
Lead execution as well as aid in the development of HBSE's marketing analytics and segmentation roadmap, ensuring alignment with business and digital marketing needs.
Support internal teams in using fan data more effectively, including journey mapping, personalization strategies, and lifecycle planning.
Stay informed on marketing science trends and tools, sharing recommendations that enhance team capabilities.
Audience Segmentation & Journey Strategy
Build and maintain audience segments, fan cohorts, and data frameworks that guide activation by the Digital Team.
Recommend lifecycle journey logic and personalization opportunities.
Partner with Data Platforms & Operations to ensure needed data is available and properly structured for marketing use.
Analytics, Reporting & Optimization
Drive performance reporting, dashboard creation, insight generation, and scoring frameworks for marketing campaigns and audience engagement.
Work with Digital Communications to enable and support testing and experimentation process by managing infrastructure and summarizing insights.
Identify opportunities to improve engagement or efficiency based on data trends.
Data Governance & Technology Support
Assist in governing key data sources used by the digital marketing team, including CDP datasets and Salesforce Sales Cloud syncs.
Collaborate with Data Operations to expand and refine available fan data.
Provide input on tools, data flows, and processes that impact digital marketing performance.
QUALIFICATIONS:
Bachelor's degree in Data Science, Analytics, Marketing, or a related field.
Experience in data analysis, predictive modeling, and marketing automation.
Ability to translate data into clear, actionable insights.
Familiarity with digital marketing ecosystems (email, SMS, CRM, CDP, ticketing).
Understanding of data governance, segmentation logic, and measurement frameworks.
Strong communication skills and the ability to collaborate across teams
WORKING CONDITIONS:
Travel Requirements: May be required to travel occasionally, including between HBSE's various offices.
Work Environment: This position generally requires that work primarily be performed from the 76ers' office in Camden, NJ.
COMPENSATION AND BENEFITS:The pay range for this position at commencement of employment is expected to be between $90,000 and $110,000/year. Base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience.
This position will be an "at-will position" and the Company reserves the right to modify base pay (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.
The benefits package for the position may include the following, subject to the terms of the then-in-effect Company policies, plan documents and other eligibility criteria:
Medical/Dental/Vision/Flexible Spending Accounts
Pretax Transportation Benefit
Generous Parental Leave policies
401K (with a company match after 1 year of service)
Generous Paid Time Off policies
13 Paid Holidays
½ Day Summer Fridays
Complimentary or Discounted Sports & Concert Tickets
On Site Fitness Rooms
Other League & Partner Discounts
Details of participation in these benefit plans will be provided if a candidate receives an offer of employment.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
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Skills & Requirements
