Digital Marketing Analyst

Robert Half • Conshohocken, PA • 2h ago

Description We are looking for a skilled Digital Marketing Analyst to join our team in Conshohocken, Pennsylvania. This Contract to permanent position is ideal for someone with a strong technical background in digital analytics and a passion for optimizing data tracking and reporting processes. You will play a pivotal role in ensuring accurate and efficient analytics implementation across a variety of websites, collaborating closely with cross-functional teams to meet business objectives.

Responsibilities:

Oversee the implementation and management of website tagging using Google Tag Manager, ensuring accurate tracking of pageviews, events, and conversions.

Develop and maintain custom tags, variables, and JavaScript configurations to support advanced tracking requirements.

Configure and manage Google Analytics 4 properties, including custom definitions, channel groupings, and audience segmentation.

Implement tracking solutions for embedded video players, form submissions, and other interactive website elements.

Perform regular quality assurance audits to validate tagging accuracy and resolve any discrepancies.

Create and maintain comprehensive documentation of website interactions, tag setups, and audit logs for consistency and future reference.

Ensure compliance with data privacy regulations by configuring cookie consent platforms such as OneTrust or Google Consent Mode.

Collaborate with development, marketing, and account teams to align tracking strategies with business goals.

Support cross-domain tracking and server-side tagging setups for enhanced data collection.

Assist in integrating tags with advertising platforms like Google Ads to optimize campaign performance. Requirements - Extensive hands-on experience with Google Tag Manager, including advanced customization and container builds.

Proficiency in Google Analytics 4, with expertise in event configuration, reporting, and troubleshooting.

Strong skills in JavaScript, Regular Expressions, and advanced tagging techniques.

Familiarity with consent management tools such as OneTrust or CookiePro.

Knowledge of cross-domain tracking and marketing attribution models.

Previous experience working with advertising platforms like Google Ads.

Exceptional attention to detail and organizational skills for managing documentation and QA processes.

Background in agency environments, managing multiple client websites is a plus. Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .

Similar Jobs

Regional Leader of Marketing - Philadelphia

Raising Cane's • Philadelphia, PA • 2h ago

Sales & Marketing

Company Description At Raising Cane's Chicken Fingers®, we serve only the most craveable chicken finger meals - it's our One Love! Known for our great Crew and cool Culture, we follow a Work Hard. Have Fun. philosophy. R...

2h ago

Go to Apply

Coordinator Sales

Sage Hospitality Group • Philadelphia, PA • 4h ago

Sales & Marketing

Why us? American freedom gained its foothold in Philadelphia - a fiercely independent spirit that remained to infuse its commerce, its culture, and its people. At the intersection of it all - the very vibrant Logan Squar...

4h ago

Go to Apply

Outside Sales Representative

GLOBAL PAYMENT HOLDING COMPANY • Cherry Hill, NJ • 4h ago

Sales & Marketing

Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3...

4h ago

Go to Apply

Sales Representative

Heidelberg Materials US, Inc. • Glen Mills, PA • 4h ago

Sales & Marketing

About Us Heidelberg Materials is one of the world's largest suppliers of building materials. Heidelberg Materials North America operates over 450 locations across the U.S. and Canada with approximately 9,000 employees. W...

4h ago

Go to Apply

Sales Associate

Tommy Bahama • King Of Prussia, PA • 4h ago

Sales & Marketing

Please click here ( https://www.oxfordinc.com/applicant-privacy-policy ) to review our Applicant Privacy Policy. LIVE THE ISLAND LIFE Tommy Bahama is more than just an island inspired brand, it's a lifestyle! Live the Is...

4h ago

Go to Apply

Sales Rep - Admissions

Lincoln Technical Institute • Philadelphia, PA • 4h ago

Sales & Marketing

Admissions Sales Representative - Lincoln Tech Drive enrollment growth while changing lives through skilled trades education. Lincoln Tech is seeking a results-driven Admissions Sales Representative to identify, engage,...

4h ago

Go to Apply

Director of Sales (B2B Sales Background)

Latitude Inc • Havertown, PA • 1d ago

Sales & Marketing

About the Role: We are seeking a highly driven and strategic Director of Sales to lead our business-to-business (B2B) sales organization. The ideal candidate will have extensive experience developing and executing sales...

1d ago

Go to Apply

Account Executive, New Business

Ricoh Americas Corporation • Exton, PA • 2d ago

Sales & Marketing

Account Executive, New Business Position Profile The Account Executive New Business growth-oriented sales role to launch a career in professional B2B sales. This role focuses on developing foundational selling skills whi...

2d ago

Go to Apply

Account Executive, Public Sector: State and Local Government

Salesforce • Philadelphia, PA • 2d ago

Sales & Marketing

Reference #: JR319909 To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job CategorySales Job Details About Salesforce Sal...

2d ago

Go to Apply

2026 Canon Insights Summer Intern - Sales Support

Canon USA & Affiliates • Mount Laurel, NJ • 2d ago

Sales & Marketing

About the Role 2026 Canon Insights Summer Internship - Canon Financial Services (CFS) Canon Financial Services, Inc. is currently hiring for our 2026 Canon Insights Internship Program. The program will be held from Tuesd...

2d ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.