Motorcraft Marketing Specialist
We made history and now we work to transform the future - for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.
Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford.
In this position...
At Ford, we are redefining the future of the Motorcraft brand within the automotive aftermarket. We are seeking a marketing leader who will guide this evolution, blending brand stewardship, strategic planning, and operational excellence to support Motorcraft's continued growth.
In this role, you will help shape and protect the Motorcraft brand by developing consistent, high quality marketing resources and ensuring our sales teams and partners have the tools they need to succeed. You will support the organization and deployment of creative assets, enhance our media presence, and manage key sponsorship integrations (including NHRA and NASCAR). This position requires strong brand governance, disciplined budget management, and an ability to support a fast moving, high impact marketing organization.
What you'll do...
Marketing Strategy & Brand Architecture (40%)
Spearhead the future of Motorcraft: Support the strategic marketing roadmap for Motorcraft's resurgence, developing innovative initiatives that modernize the brand and drive product expansion.
Brand Stewardship & Creative Direction: Act as the ultimate "Motorcraft Brand Ambassador," ensuring absolute brand integrity and a premium aesthetic across all digital/print media, banners, and physical merchandise.
Media & Creative Oversight: Working with the Agency of Record, directing the development of high-impact creative assets, managing the pipeline for digital and print media initiatives that resonate with commercial and wholesale audiences.
Market Intelligence: Facilitate research studies and market data analysis to identify "white space" opportunities for new marketing campaigns and promotional strategies
Promotional Execution & Sales Enablement (40%)
High-Octane Sponsorship Management: Lead our premier motorsports initiatives, including NHRA and NASCAR sponsorships, ensuring these high-visibility platforms are fully integrated into our promotional ecosystem.
Sales Enablement Engine: Architect and deploy a suite of aggressive selling tools-including Flyers, Guides, Tech Tips, and the Advantage program-to arm our sales force with the resources needed to win.
Promotional & Contest Strategy: Assist with the design and execution of channel-specific contests, C&I (Contests & Incentives), and Ford Pro marketing initiatives to drive engagement and volume.
Merchandising & Event Excellence: Oversee the "Shop Ford Gear" ecosystem, promotional merchandise (trinkets), and event-specific resources to ensure a dominant brand presence at every industry touchpoint.
Budget Management & Operational Support (20%)
Financial Stewardship: Direct the management and tracking of the Motorcraft marketing budget with meticulous precision, overseeing the lifecycle of 15+ Purchase Orders (POs) and ensuring fiscal responsibility.
Resource Centralization: Create an efficient system to centralize all critical marketing resources (CRM, market insights, training) to empower sales teams and partners.
Agency & Vendor Management: Lead special project resources and external creative and marketing agencies to ensure the timely execution of marketing campaigns and promotional scale-ups.
ROI & Performance Tracking: Implement sophisticated tracking to measure the effectiveness of marketing spend and promotional initiatives, using data to relentlessly optimize our "Revenue Engineering."
You'll have...
Bachelor's degree
4+ years of experience in Marketing Leadership, Brand Management, or Sales Operations.
1+ years of experience communicating with and influencing functional and technical team members at all levels in the organization
1+ years of experience leading cross-functional teams
Even better, you may have...
Strong sense of responsibility and ownership, self-starter, and proactive attitude
Comfortable working in a fast-paced, fluid environment where priorities shift on a regular basis
Deliver results consistently, even under tough circumstances
Ability to break down complex tasks or requirements into simpler, more manageable tasks
Business-to-Business sales experience
Strong Excel and PowerPoint skills
Solid understanding of performance metrics (KPIs) to measure program performance, refinement, and value delivered.
You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder...or all of the above? No matter what you choose, we offer a work life that works for you, including:
Immediate medical, dental, vision and prescription drug coverage
Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays, including the week between Christmas and New Year's Day
Paid time off and the option to purchase additional vacation time.
This position is a salary grade 8 and ranges from $96,720-162,120.
Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.
For more information on salary and benefits, click here: https://fordcareers.co/GSR
Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.
This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week. #LI-Hybrid #LI-MK1
Requisition ID : 59641
