Motorsport Marketing Intern

Bosch • Farmington Hills, MI • 2h ago

Company Description

At Bosch, new ideas are a thriving tradition and have been for over 130 years. As a leading technology and services supplier, we take advantage of our global opportunities for strong and meaningful development. Every day around the world, thousands of Bosch associates develop new products and systematically improve and innovate those already developed.

Bosch Motorsport is a top tier supplier of electronics, sensors, actuators and engineering services to premier racing series and teams throughout the world. At Bosch Motorsport North America, you will have the opportunity to work on challenging tasks in a young, dynamic, entrepreneurial team.

As a part of sales and marketing support team, you will be a key member to help support our customers in professional motorsport series within North America. Your major tasks will include sales analysis & forecasting, supporting marketing activities, and North American motorsport market analysis.

Our Culture

Passion and Performance. Bosch Motorsport North America is a team of professionals that have a passion for performance at all levels on and off the track. Whatever we do, we strive to be at the top step of the podium.

Entrepreneurialism and Innovation. We like challenging the status quo. We leverage innovation and our entrepreneurial spirit to solve technical and commercial topics alike.

Communication. We consistently develop relationships internally and with our customers through timely and regular open dialogue.

Balance. Winning is important to us, but so is balance. We work hard, but value a healthy work-life balance.

Job Description

As the Motorsport Marketing Intern, you will play a vital role in supporting marketing initiatives, event coordination, and partnership activations. You will be involved in hands-on experience in motorsport activations, trade shows, vendor communication, creative content development, and data-driven decision-making to enhance marketing strategies.

Your key responsibilities will include:

Event Coordination & Logistics

Lead early coordination efforts for motorsport activations and trade show participation.

Assist with race event coordination and support the team with logistics.

Partnership & Vendor Management

Support the planning and implementation of key partnership activations such as FSAE, WIMNA etc.

Assist with marketing related topics including branded goods and team gear.

Marketing & Communication

Assist with creative design for our different working locations.

Contribute to global and regional communications, including content production, event, and media relations.

Support sales team on customer and dealer communication.

Project Management & Process Improvement:

Monitor and track marketing expenditures.

Organizational / process improvements for marketing and project tracking.

Collaborate with Operations Lead to drive internal and external projects.

Engage with division wide collaboration to promote team alignment and unity.

Qualifications

Minimum Qualifications:

Currently pursuing a Bachelor's or Master's in a business related field.

Minimum 3.0 GPA.

Minimum 18 years of age.

Strong analytical and mathematical skills.

Structured working approach to high quality standards.

Able to work independently and self-driven person.

Good attention to detail, decision making and problem solving.

Strong MS Office skills, particularly PowerPoint and Excel.

Motorsport interest/experience preferred (Race teams, FSAE, etc)

Ability to apply critical thinking skills to analyze problems and develop solutions.

Preferred Qualifications:

Project Management tool experience (MS Project, Asana, Monday or others is a plus)

Motorsport interest/experience preferred (Race teams, FSAE, etc)

Copywriting experience is a plus.

Ideal Candidate Characteristics:

A strong sense of personal accountability with demonstrable comfort in an entrepreneurial environment

Self-disciplined, attentive to deadlines, and effective at time management

Excellent communication skills; clearly articulate ideas in a way that resonates with your target audience

Proficient in Excel and Business Analytics tools

Adaptable and motivated to engage in new projects, continuous learning, and expand skillsets.

Additional Information

Equal Opportunity Employer, including disability / veterans.

BOSCH is a proud supporter of STEM (Science, Technology, Engineering & Mathematics) Initiatives

FIRST Robotics (For Inspiration and Recognition of Science and Technology)

AWIM (A World In Motion)

Indefinite U.S. work authorized individuals only. Future sponsorship for work authorization unavailable.

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