Chief Marketing Officer

Crate & Barrel • Northbrook, IL • 1d ago

The Chief Marketing Officer will be the force behind the most customer-centric brand and shopping experience in specialty retail. This is a chance to build not just brands, but inspiring legacies and best-in-class marketing products that will embed Crate & Barrel's consideration and appeal deep within the hearts and minds of customers, creating "WOW" moments every single day. They will be a galvanizing leader and dedicated coach who creates high performing teams delivering with accountability, speed, and quality.

A Day in the Life of a Chief Marketing Officer...

Define and Drive Brand Strategy: Custodian of the brand positioning and experience, charting its direction and ensuring its tenets are a living, breathing expression of the overall company vision, dynamically adjusting to market conditions

Forge an Elite Marketing Organization: Build, mentor, and inspire a world-class team, uniting leaders across Brand and Creative, Performance Marketing, and Owned Channels

Lead with Data-Driven Acquisition: Spearhead a deeply analytical, high-performing team focused on cost effective customer acquisition and relentless optimization of spend to maximize growth

Amplify Our Voice: Establish a profoundly effective communications function that powerfully engages and aligns a broad range of critical stakeholders, including investors, team members, media, policymakers, and the broader business community

Reimagine Go-To-Market: Architect a scalable and seamless Go-To-Market process, harmonizing strategic inputs with marketing priorities to deliver exceptional customer experiences that simultaneously maximize company revenue and profitability

Champion the Customer: Maintain an unwavering, rigorous focus on the customer, translating key insights into actionable strategies and communicating them compellingly to internal stakeholders to ensure every customer need is anticipated and met

Elevate the Marketing Ecosystem: Relentlessly drive continuous improvement and partnerships/collaborations and experiences that consistently and continuously delight our customers

Pioneer Innovation: Establish groundbreaking methodologies including leveraging of AI across budgeting, reporting, idea generation, and research

Drive Cross-Functional Excellence: As a member of the Crate Executive Team, the CMO will be expected to collaborate seamlessly and closely with cross-functional leaders and the Brand President to power the business

Act as Fiscal Steward and Strategist: Responsible for significant financial investments, building contingency plans, and rigorously evaluating results to ensure maximum return on investment

What you'll bring to the table...

Strategic thinker with the ability to build without heavy agency reliance

Experience leading Performance Marketing as well as Owned Channels including Email, SMS, Public Relations and Channel Marketing

Strong understanding of the Digital landscape including SEO, SEM, Meta, Pinterest, TikTok, and tools like Google Analytics, Google Adwords, HubSpot, WebTrends, as well as marketing tech stack knowledge

Demonstrated ability in building awareness and trial through owned and earned media channels

Strength in generating marketing ideas with a willingness to experiment in a measurable way

Exceptional analytical, problem solving and organizational skills, and an insatiable drive to make things better

Stellar program management and organizational skills; ability to prioritize and manage multiple projects under strict timelines, as well as the ability to work well and deliver results in a demanding, dynamic environment

Superior interpersonal skills; ability to build and maintain healthy, high-functioning Executive relationships

Proficiency in translating, championing, and presenting marketing strategies and initiatives to audiences at all levels in the organization

Strong budget & financial skills with focus on accuracy, accountability and simplicity

Courageous, confident, humble leader who motivates & inspires, persuades & aligns, recruits & coaches

We'd love to hear from you if you have...

15+ years of broad marketing experience encompassing both brand management and marketing communications

Experience in small to mid-sized entrepreneurial companies or start-ups is preferred

Experience leading brand management, marketing communications, and insights; and directing product development/innovation teams

Euromarket Designs, Inc., which does business as Crate and Barrel and CB2, will be referred to as "the Company". The Company is deeply committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please contact the location you are applying to here and ask to speak with a manager regarding the nature of your request. The Company is an equal opportunity employer; applicants are considered for all positions without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, gender identity, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law. The Company participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the US. State / City Compliance: The Company will consider for employment qualified applicants with criminal history, including arrest and conviction records, in accordance with the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance.

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