What is VisionPoint?
VisionPoint is a full-service marketing agency that specializes in higher education marketing. We partner with colleges and universities across the country to help them achieve their branding, marketing, and enrollment goals. Our portfolio features a range of award-winning campaigns and projects that we showcase at national conferences each year. While we're headquartered in Raleigh, NC, VisionPoint operates on a remote policy with full-time VisionPointers across the country. Additionally, local Raleigh employees have the flexibility to choose from in-person, hybrid, and remote work options.
The Position
As a Marketing Strategist, you will author and oversee the development of integrated marketing and enrollment strategies that drive measurable outcomes for our higher education client partners. Unlike agencies focused solely on awareness and lead generation, VisionPoint delivers full-funnel strategies that support institutions from prospect discovery through enrollment, retention, and beyond. This role requires a strategist who understands the admissions and enrollment lifecycle and can translate research, data, and institutional priorities into actionable marketing direction.
You will serve as the senior thought leader on assigned accounts, leading research and discovery, crafting comprehensive marketing and enrollment plans, guiding cross-functional execution, and delivering compelling strategic presentations. You will collaborate closely with Client Experience, Client Operations, Media, Creative, Analytics, CRM, and Web teams to ensure strategic alignment and effective implementation.
This role also supports agency growth through business development contributions and reports to the Director of Strategy.
What You'll Do Research Analysis and Strategy Development
Work cross-functionally throughout the engagement lifecycle to ensure strategy informs execution, partnering with Client Experience and Client Operations to lead major client meetings, presentations, and partnership renewals.
Conduct research and discovery, including competitor research, focus groups, workshops, quantitative market studies, and surveys.
Analyze quantitative and qualitative data to identify key insights and translate findings into clear, actionable strategic direction.
Conduct market and situational analyses to define goals, draw insights, and develop tailored marketing strategies for client partners that meet their unique needs.
Build strategy briefs, reports, and other deliverables in collaboration with other in-house subject matter experts in media, SEO, creative, analytics, CRM, and web.
Full Funnel Enrollment Strategy & Institutional Advisory
Develop and lead strategies that support the complete prospect journey, from awareness and inquiry through application, yield, melt prevention, retention, and long-term engagement.
Serve as a trusted consultant to institutional leaders across marketing and enrollment functions, ensuring alignment between marketing, admissions, CRM, and enterprise-level priorities.
Advise institutions on full-funnel enrollment strategy, identifying opportunities to strengthen performance across audience acquisition, conversion, and lifecycle communication.
Provide strategic guidance on marketing department structure, resourcing models, and operational workflows to support scalable and sustainable enrollment growth.
Identify gaps, redundancies, and inefficiencies across marketing and admissions efforts and recommend practical, data-informed improvements.
Recommend and guide execution across tactics such as:
Student Search strategy
Paid Media & Digital Advertising
Organic content marketing
Direct mail
Lead nurturing workflows
Digital experience optimization
Creative campaign development
Strategic Enrollment Planning
Facilitate stakeholder workshops and executive discussions to build alignment, prioritize initiatives, and drive strategic decision-making.
Align all marketing activity with admissions goals, enrollment targets, institutional KPIs, and long-term sustainability.
Business Development Support
Provide research insights as a subject matter expert to VisionPoint's business proposals.
Participate in developing and delivering new business pitches and presentations.
On occasion, draft case studies that showcase the impact of VIsionPoint's work.
Strategy Team Support
Stay abreast of higher education and marketing trends to offer insights on their impact on higher education marketers, enrollment professionals, and prospective students.
Contribute to the Strategy team's efforts in strategic planning, operations, cross-team initiatives, and continuous improvement of deliverables and processes.
Who You Are Background and Skills
You have 4+ years of relevant experience in marketing, strategy, and analysis, specifically within or for the higher education sector.
You're skilled at analyzing large quantities of research and data to identify insights and translate complex ideas into clear, actionable takeaways.
You're a skilled writer and verbal communicator with the ability to influence and engage others.
You demonstrate excellent organizational and task management skills, including strong attention to detail and follow-through.
You can manage multiple workstreams and projects simultaneously in a dynamic, collaborative environment.
You're a proactive, thoughtful problem solver who can think critically and navigate ambiguity.
You have a high standard of excellence and are committed to delivering high-quality work.
You authentically value diversity, equity, and inclusion and possess a growth mindset driven by curiosity.
You're Likely to Stand Out If
You have experience in an agency or consulting environment.
You have experience working in a matrixed or cross-functional environment.
A Quick Note
VisionPoint Marketing is committed to building a diverse and inclusive work environment and believes that skills are cultivated through a range of experiences. Even if your past work doesn't meet all of the preferred qualifications, we still encourage you to apply if you are enthusiastic about this opportunity!
VisionPoint Culture
At VisionPoint, we believe that a strong culture is as much a valued benefit as health insurance, PTO
and 401k. That's why it's important to us that future team members connect with - and contribute to - our culture (https://www.visionpointmarketing.com/about-us/culture/) . Our communication, collaboration, satisfaction, and growth are largely dependent upon how we all, as individuals, embrace and live out our values. We have a laser focus on knowing, providing solutions for, and advancing higher education because of its transformative power in the world. We believe in the work we do, we support each other, we work hard, and we like to have a bit of fun, too. When it comes right down to it, happy and fulfilled team members produce better work, and better work is what drives us every day.
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