Reference #: 12797
Overview
The Marketing Director for the Civil Site Division provides strategic leadership and vision for divisional marketing, driving the development and implementation of national strategies that advance Civil Site's growth and brand position. Partnering closely with divisional leadership, business development, and regional marketing managers, this role ensures marketing priorities, staffing, and campaigns are aligned to support business objectives, client engagement, and revenue growth.
Although the Marketing Director's focus is division-specific, the role operates in close collaboration with other divisional marketing leaders and the broader marketing organization to ensure consistency, resource alignment, and firmwide integration. Acting as a trusted advisor, the Marketing Director shapes the strategic direction of marketing specific to Civil Site, defining where to focus, how to position, and how to measure success across a matrixed, national structure.
Responsibilities
Strategic Focus: Defines and directs divisional marketing strategies that align with firmwide goals, guiding priorities across markets, services, and client sectors, ensuing marketing drives both short-term and long-term brand equity. They identify emerging opportunities and work with leadership to shape campaigns, visibility efforts, and pursuit strategies that position the division for sustained growth. This role translates business and market data into actionable plans, ensuring marketing resources and talent are optimized for impact and scalability.
In collaboration with the CMO and other marketing leaders, define and lead marketing transformation initiatives that improve scalability and efficiency through enhanced systems, processes, and tools, ensuring the marketing function evolves alongside the firm's business goals - while keeping their teams accountable to best practices.
Influence and Integration: Operating at the intersection of marketing, business development, and operations, the Marketing Director ensures divisional goals are fully integrated into firmwide marketing and communication strategies. They collaborate with other divisional marketing leaders to ensure consistent messaging and brand alignment across markets while leveraging shared tools, systems, and talent. Through influence and partnership, the Marketing Director strengthens collaboration across geographically distributed teams, fostering shared accountability for growth outcomes across divisions.
Decision Making: Authority to set divisional marketing priorities and to shape the balance of marketing investment between visibility initiatives, pursuit strategy, and client engagement. They use data, metrics, and business insights to guide decision-making and evaluate the effectiveness of marketing initiatives. Balancing strategic foresight with operational realities, they advise divisional leadership on where to invest marketing to maximize marketing ROI.
Team Leadership: Provides leadership to regional and senior regional marketing managers supporting the division, offering mentorship, performance feedback, and strategic guidance. While teams remain geographically based, this role fosters alignment, accountability, and shared goals across the national network. The Director develops leadership capability within marketing management ranks, builds strong partnerships with business development, and models collaboration across divisions.
Market Intelligence: Monitors industry and client trends impacting the division's markets, translating insights into strategic recommendations and proactive positioning. They guide research efforts to inform business planning and identify opportunities for diversification, partnerships, or new service offerings. Through thought leadership and visibility strategies, the Director ensures the division's expertise is clearly articulated and recognized in priority markets through collaboration with the Director of Communications.
Reporting and Metrics: Defines performance metrics for marketing impact within the division, including pursuit success rates, campaign outcomes, and brand awareness measures. The Marketing Director monitors marketing effectiveness and works closely with firm leadership to report results, evaluate performance, and adjust strategy as needed. Data and outcomes are used to support continuous improvement, informed investment, and long-term business planning.
Brand: Serves as a strategic steward of the firm's brand equity, ensuring our market position and narrative are consistently communicated across all pursuits, campaigns, and client touchpoints. Shapes messaging frameworks that articulate our differentiation in the marketplace and align proposal, marketing, and communications strategies with the firm's long-term brand vision.
Lead development and implementation of the division's national marketing strategy, ensuring alignment with firmwide goals and revenue targets by supporting the annual planning cycle.
Partner with divisional leadership to translate strategic business objectives into actionable marketing plans, campaigns, and pursuit priorities.
Oversee marketing planning and resource allocation to ensure effective deployment of staff and investment.
Serve as the senior marketing advisor to divisional leadership, providing insight and recommendations on market positioning, visibility, and brand strategy.
Collaborate with business development and technical leadership to identify key pursuits, shape go/no-go frameworks and strengthen pursuit strategies for high-value opportunities.
Provide leadership and mentorship to regional and senior regional marketing managers, fostering collaboration, accountability, and growth across the national network.
Coordinate with other divisional marketing leaders to ensure consistency in brand, messaging, and processes across the firm.
Guide the creation and execution of major marketing campaigns, conferences, and visibility initiatives that enhance the division's profile in target markets.
Monitor and interpret market trends, client needs, and competitive dynamics to inform growth and marketing strategies.
Define and track performance metrics for marketing effectiveness, pursuit success, and campaign ROI, adjusting plans based on measurable outcomes.
Partner with firmwide marketing leadership to advance shared systems, processes, and tools that increase efficiency and scalability across all divisions.
Represent marketing within divisional leadership discussions and externally at conferences, client events, and professional associations.
Qualifications
Experience partnering with Civil/Site engineering teams, with a strong understanding of Civil/Site markets, service lines, procurement models, and pursuit strategiesand the ability to translate technical expertise into clear, compelling marketing and growth strategies.
15+ years of A/E/C marketing leadership experience, engineering preferred, including experience developing national or divisional strategies and managing distributed teams.
Bachelor's degree in Marketing, Communications, or related field (or equivalent experience).
CPSM certification strongly preferred.
Proven ability to lead through influence and drive measurable results at scale.
Exceptional strategic thinking with the ability to align marketing initiatives to divisional and firmwide business goals.
Strong leadership presence with demonstrated success influencing senior leadership and guiding cross-functional teams.
Advanced knowledge of A/E/C marketing principles, industry trends, and client behavior specific to civil site.
Skilled in developing and executing national or divisional
