Job Description
We are seeking an experienced and results-oriented Senior Field Marketing Specialist to develop and execute comprehensive marketing strategies specifically targeting the Public Sector (State and Local Government) market. This role is crucial for driving pipeline growth, increasing brand awareness, and enabling sales success within this unique and highly regulated vertical. The ideal candidate is a proactive and strategic individual who can navigate the complexities of government contracting and build trust with the Oracle North America tech and apps sales organizations through tailored and compliant marketing initiatives.
Qualifications:
8+ years of experience in B2B field marketing, with significant experience in marketing to the Public Sector or a regulated industry.
Proven track record of success in driving demand generation, pipeline growth, and sales enablement.
Strong understanding of public sector buying cycles, compliance requirements, and key decision-makers.
Excellent project management, communication, and collaboration skills.
Ability to work effectively with cross-functional teams, including sales, product, and corporate marketing.
Data-driven approach to marketing, with experience tracking KPIs and reporting on campaign performance.
Responsibilities
Meets with Sales leaders to create strategic marketing plan in Sales support of pipeline and revenue objectives. Participant in regular pipeline and forecast review meetings. Develops and implements tactical marketing programs in conjunction with Sales, Industry Advisory Services, Partner Marketing, Product Marketing, and external influencers such as user groups and industry trade associations. Provides onsite execution support for marketing programs. Tracks lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner. Creates and manages program budget, measures ROI through metrics analysis and reporting. Communicates program status, action items, and deliverables across Field Marketing team and Sales.
Key Responsibilities:
Strategic Planning: Develop and implement integrated field marketing plans aligned with sales objectives and corporate marketing strategies for the public sector.
Demand Generation: Design and execute multi-channel campaigns (e.g., events, webinars, digital programs, targeted ABM) to generate qualified leads and accelerate pipeline.
Event Management: Plan, manage, and execute participation in key industry trade shows, conferences, regional events, and executive briefings relevant to public sector audiences.
Sales Partnership & Enablement: Act as the primary marketing liaison for the public sector sales team, understanding their needs, providing relevant collateral and tools, and ensuring seamless lead handoff and follow-up.
Content Collaboration: Identify content gaps and collaborate with industry advisory teams to curate public-sector-specific materials (e.g., case studies, white papers, solution briefs, capabilities statements).
Budget & ROI: Manage the public sector marketing budget effectively, ensuring optimal allocation of resources and tracking ROI for all activities.
Market Insights: Maintain a deep understanding of public sector trends, procurement processes, regulations (e.g., FAR), and challenges to inform marketing strategies and messaging.
Disclaimer:
Certain US customer or client-facing roles may be required to comply with applicable requirements, such as immunization and occupational health mandates.
Range and benefit information provided in this posting are specific to the stated locations only
US: Hiring Range in USD from: $87,000 to $178,100 per annum. May be eligible for bonus and equity.
Oracle maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, market conditions and locations, as well as reflect Oracle's differing products, industries and lines of business.
Candidates are typically placed into the range based on the preceding factors as well as internal peer equity.
Oracle US offers a comprehensive benefits package which includes the following:
Medical, dental, and vision insurance, including expert medical opinion
Short term disability and long term disability
Life insurance and AD&D
Supplemental life insurance (Employee/Spouse/Child)
Health care and dependent care Flexible Spending Accounts
Pre-tax commuter and parking benefits
401(k) Savings and Investment Plan with company match
Paid time off: Flexible Vacation is provided to all eligible employees assigned to a salaried (non-overtime eligible) position. Accrued Vacation is provided to all other employees eligible for vacation benefits. For employees working at least 35 hours per week, the vacation accrual rate is 13 days annually for the first three years of employment and 18 days annually for subsequent years of employment. Vacation accrual is prorated for employees working between 20 and 34 hours per week. Employees working fewer than 20 hours per week are not eligible for vacation.
11 paid holidays
Paid sick leave: 72 hours of paid sick leave upon date of hire. Refreshes each calendar year. Unused balance will carry over each year up to a maximum cap of 112 hours.
Paid parental leave
Adoption assistance
Employee Stock Purchase Plan
Financial planning and group legal
Voluntary benefits including auto, homeowner and pet insurance
The role will generally accept applications for at least three calendar days from the posting date or as long as the job remains posted.
Career Level - IC4
About Us
Only Oracle brings together the data, infrastructure, applications, and expertise to power everything from industry innovations to life-saving care. And with AI embedded across our products and services, we help customers turn that promise into a better future for all. Discover your potential at a company leading the way in AI and cloud solutions that impact billions of lives.
True innovation starts when everyone is empowered to contribute. That's why we're committed to growing a workforce that promotes opportunities for all with competitive benefits that support our people with flexible medical, life insurance, and retirement options. We also encourage employees to give back to their communities through our volunteer programs.
We're committed to including people with disabilities at all stages of the employment process. If you require accessibility assistance or accommodation for a disability at any point, let us know by emailing accommodation-request_mb@oracle.com or by calling 1-888-404-2494 in the United States.
Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans' status, or any other characteristic protected by law. Oracle will consider for employment qualified applicants with arrest and conviction records pursuant to applicable law.
