Position Overview
At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As a Talent Brand and Marketing Specialist within PNC's Human Resources organization, you will be based in Pittsburgh, PA; Chicago, IL; Atlanta, GA, Cleveland, OH or Denver, CO.
The ideal candidate will have experience crafting and writing content across candidate touchpoints, such as candidate emails, the career site and social media channels, that authentically showcases our employer brand.
We are looking for someone with a passion for creativity, storytelling and innovation
PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.
PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.
Job Description
Provides ongoing support for a consistent execution of the employer brand strategy and alignment to our Employer Value Proposition (EVP) for direct hire recruiting, diversity & inclusion and early career recruiting activities.
Leads the development, adoption and roll out of external recruitment-focused content, campaigns and messaging on paid, owned, earned and shared channels.
Manages and keeps project plans up to date; tracks the implementation and performance of campaigns and marketing initiatives.
Assists in recommending, creating, executing, and tracking end-to-end recruitment marketing initiatives including, but not limited to print, digital, email, video, paid media, and social media. Assists with managing employer brand presence across talent acquisition communities (e.g. LinkedIn, Glassdoor, and more).
Works collaboratively with talent acquisition, HR Communications, agency partners, and appropriate outside partners to discuss & review relevant obstacles, forecasts, trends and material creation to support talent strategy objectives.
Analyzes marketing data, monitoring external employee sentiment, interpreting it for brand impact and reporting to line of business clients and partners on implications.
PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:
Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.
Qualifications
Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.
Preferred Skills
Candidate Sourcing, Client Counseling, Competitive Advantages, Decision Making, Job Interviews, Recruiting Strategies, Talent Acquisition, Workforce Planning
Competencies
Brand Management, Creativity, Effective Communications, External Resource Management, HR: Trends and Direction, Marketing Strategy and Positioning, Marketing Systems, Proofreading, Staffing And Recruiting, Workforce Diversity Management, Written Communications
Work Experience
Roles at this level typically require a university / college degree, with 2+ years of relevant professional experience. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.
Education
Bachelors
Certifications
No Required Certification(s)
Licenses
No Required License(s)
Pay Transparency
Base Salary: $45,000.00 - $99,475.00
Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and/or individual performance.
Application Window
Generally, this opening is expected to be posted for two business days from 02/26/2026, although it may be longer with business discretion.
Benefits
PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.
In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.
To learn more about these and other programs, including benefits for full time and part-time employees, visit pncthrive.com .
Disability Accommodations Statement
If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com . Please include "accommodation request" in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.
Equal Employment Opportunity (EEO)
PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.
This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.
California Residents
Refer to the California Consumer Privacy Act Privacy Notice (https://content.pncmc.com/live/pnc/aboutus/HR/Onboarding/PNC\CCPA\Privacy\Disclosure\Employee.pdf) to gain understanding of how PNC may use or disclose your personal information in our hiring practices.
