Job Overview:
The Customer Marketing Manager - Foodservice Solutions , is a pivotal role responsible for developing and executing comprehensive marketing programming solutions across FSS channels to include QSR, FSR and Convenience Retail.
The primary focus of this position is to collaborate closely with the sales team, external partners, and agencies using consumer, market and channel insights to drive growth and foster lasting relationships with a portfolio of Foodservice Solutions (FSS) customers. This role requires a strategic thinker with exceptional communication skills, an ability to identify and align the right marketing resources in support of the annual business plan, and a passion for driving business success in the foodservice industry.
Primary responsibilities include
MARKETING PROGRAM DEVELOPMENT:
Develop and manage turn-key marketing plans to amplify KDP brands, engage customers, acquire new accounts and drive retention through value creation
Utilize industry, shopper, and consumer insights, as well as KDP portfolio value proposition and customer strategic objectives, to develop strategic marketing plans that deliver value for KDP and its foodservice customers
PARTNERSHIPS: Brief and lead external agencies and partners from planning to execution. Build effective and productive relationships with non-commercial sales teams, and cross-functional partners, e.g., Commercialization, Channel Strategy.
COLLABORATION: Align KDP internal customers and teams such as category/brand leads, consumer and shopper insights, commercialization and sales to enable successful creation and execution of marketing programs
PRESENTATIONS: Build and deliver compelling presentations to multiple audience levels including internal leadership.
TRANSLATE INSIGHTS INTO ACTION: Leverage consumer and industry insights to inform the overall marketing program strategy. Analyze program results to identify opportunities for improvement.
PROJECT MANAGEMENT: Multi-task and manage multiple ongoing projects simultaneously in various stages of the value creation process
SALES ENABLEMENT:
Participate in key account meetings to influence customers through strong presentation development and delivery, and excellent communication skills.
Partner with sales to align on critical program objectives and post-program reporting of results. Collectively evaluate results and make optimization recommendations for future marketing programs.
Total Rewards:
Salary range $96,000 - $133,000
Actual placement within the compensation range may vary depending on experience, skills, and other factors
Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
Annual bonus based on performance and eligibility
Requirements:
Bachelor's degree in marketing or a related field or equivalent experience
5-7+ years in progressive consumer, customer marketing, sales or agency experience; preferably with a packaged goods company or within the foodservice industry. Sales/category/ customer-facing experience preferred.
Passionate with a collaborative, strategic growth-mindset
Strong written and verbal communication skills and ability to clearly communicate and deliver presentations
Demonstrated project management skills and ability to work and lead autonomously and apply strong organizational, problem-solving, and analytical skills to manage priorities and workflow
Proven experience in developing and managing integrated marketing programs across multiple channels
Have a data-driven mindset, with a focus on how to use insights to influence planning and execution
Ability to travel as needed (up to 25%) for marketing and sales meetings, tradeshows and/or customer shows and meetings with external partners
Proficiency in MS Office products (PowerPoint, Excel)
Company Overview:
Keurig Dr Pepper (NASDAQ: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partner brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it!
Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that's proud of its brands, partnerships, innovation, and growth. Will you join us?
We strive to be an?employer of choice, providing a culture and opportunities that empower our team of ~29,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.
Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.
A.I. Disclosure:
KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to kdpjobs@kdrp.com .
Keurig Dr Pepper is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.
