Marketing Analyst

Insight Global • Smyrna, GA • 1h ago

Job Description

The ideal candidate will have deep expertise in Adobe Workfront to support strategic initiatives within the Marketing Operations organization. This assignment will serve as the Workfront subject matter expert, partnering with cross-functional teams to design, implement, and optimize workflows that improve efficiency, reporting accuracy, and campaign delivery. The contractor will combine strong analytical skills with technical proficiency in Workfront administration, helping drive process improvements and ensuring best practices across the marketing organization.

This person will be responsible for:

-Acting as the primary Workfront expert, supporting intake, workflow design, reporting dashboards, and user adoption across marketing teams.

-Partner with stakeholders (Creative, Brand, Digital, Media, Product Marketing, etc.) to ensure alignment on campaign timelines, resource allocation, and deliverables.

-Define and maintain standards for project setup, job roles, groups, and naming conventions to ensure consistency and scalability.

-Collaborate with cross-functional teams to connect Workfront with other tools (e.g., DAM, CMS, analytics platforms) to optimize marketing operations.

-Develop, manage, and automate dashboards and reporting to track SLAs, capacity planning, and campaign performance.

-Conduct regular audits of Workfront usage and processes, identifying gaps, inefficiencies, and opportunities for continuous improvement.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

Skills and Requirements

Bachelor's degree

Adobe Workfront Experience Admin / configuration / workflow design / intake setup / reporting dashboards / user adoption

2-3+ years' of agency experience OR social/media environment

Paid Social / Media background (must be hands-on, not just PM) in:

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