Manager, Marketing Communications

Stryker • Kalamazoo, MI • 1d ago

As the Global Marketing Communications Manager for the Neurovascular Hemorrhagic Stroke business, you will work alongside your global brand management team to develop the omnichannel plan in support of both the HEM franchise and it's individual products. You will independently manage the successful development of each required tactic in support of both the upstream and downstream activities while working with our regional colleagues to ensure alignment across our global business.

This is a remote role that is primarily based out of Fremont, CA. Travel for this role will be approximately 10% if you are located in Fremont, CA area. If you are in another location, you will need to travel to Fremont, CA the travel will increase to 20%

What you will do:

Use competitive insights to improve communication strategy and messaging

Turn value proposition into a strong message for all customer segments

Write and communicate key documents: business reviews, marketing strategies, proposals and recommendations

Create marketing communication strategies to understand, develop, and enhance the relationship between the customer and the product or portfolio

Lead the development and execution of the Commercialization Plan for launches and the Annual Marketing Plan

Evaluate and adjust planned communications activities to maximize effectiveness and budget

Provide clear, strategic and prioritized communication to the field sales organization through written communications, presentations and informal interactions

Leverage customer data and provide customized communication support or solutions

Lead, develop and execute communication strategies that drive the strategic plan for the product and/or portfolio

Leverage existing marketing channel strategies, initiate new channels and make strategic channel decisions based upon ROI while tracking the impact

Effectively communicate downward, upward, and outward

Implement different design media, formats, graphics, and presentation tools

Develop effective KPI strategies for the business and use appropriate measurements tools to drive improvement in future plans

Collaborates with brand marketers on the development of their Annual Marketing Plan and Commercialization Plans. Provides input into Positioning, Marketing Tactics and Communication Strategies for each plan

Understands the linkages between all components of the Big Picture framework

Leads development of MarCom strategy, developing communication campaigns while collaborating with both Brand Manager and digital marketing manager to build out plans, tactics and budgets to achieve agreed upon goals

Bridges gaps and brings together cross-functional stakeholders to ensure that team achieves final approval of messaging and tactics to deliver within deadlines

Manages and ultimately owns the brand of both the HEM franchise and its associated product brands ensuring brand compliance and global consistency across all developed materials

Maintains effective relationships with key vendors through the development process of all communication tools and tactics

What you will need:

Required:

Bachelor's degree required

8+ years of work experience

3+ years Marketing Communications experience

Experience developing omnichannel communication plans and supporting tactics for product launches

Preferred:

2+ years Med Device or Pharma experience

Agency experience is a plus

Experience working with large matrix organization

Experience working with highly regulated organizations

Experience with Canva, Adobe Suite, OR marketing communications design tools

102,000 - $222,300 salary plus bonus eligible + benefits. Individual pay is based on skills, experience, and other relevant factors.

Posted Date: 02/23/2026

This role will be posted for a minimum of 3 days.

Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program. Financial benefits include: Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance. Stryker offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually. Depending on customer requirements employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required to obtain various vaccinations as an essential function of their role.

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer - M/F/Veteran/Disability.

Stryker

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