Senior Director, Performance Marketing

EPAM Systems • Conshohocken, PA • 1h ago

EPAM is seeking a strategic and results-driven Unit Head of Performance Marketing. Reporting directly to the CMO, you will lead the Performance Marketing team, responsible for end-to-end integrated campaigns and programs, including top-of-funnel demand generation, field marketing, and current client retention, upsell, and cross-sell initiatives. You will oversee the campaign team, partner marketing team, field team, and event management team, while building and scaling the demand generation function. This role collaborates closely with the CMO's cabinet, including GTM teams, analyst relations, brand, and COE functions, to develop integrated workstreams and drive measurable performance outcomes in the market. You will also partner with internal sales teams to prioritize business execution based on go-to-market plans.

Requisition #: 970510654

Responsibilities

Lead, mentor, and manage the Performance Marketing team, overseeing campaign, partner marketing, field, and event management teams

Build and scale the demand generation team to drive business growth and market impact

Develop and execute end-to-end integrated marketing campaigns and programs, covering top-of-funnel through field marketing, client retention, upsell, and cross-sell

Create and implement data-driven performance marketing strategies across digital channels (PPC, SEO, email, social media, affiliate marketing)

Analyze key metrics to gauge campaign effectiveness, optimize performance, and allocate budgets efficiently

Regularly report on marketing performance to the CMO and key stakeholders

Manage marketing budgets and oversee large-scale campaigns to maximize ROI

Foster a culture of high performance and continuous improvement within the team

Collaborate with cross-functional teams to ensure cohesive marketing efforts and support overall business goals

Drive firm-wide growth by generating new leads and customers through online and offline campaigns, increasing sales, maximizing conversions, and boosting the company's bottom line

Requirements

Proven experience leading and managing multi-disciplinary performance marketing teams, including campaign, partner marketing, field, and event management functions

Demonstrated ability to build and scale demand generation teams and drive measurable business growth through integrated marketing programs

Expertise in developing and executing data-driven performance marketing strategies across digital channels such as PPC, SEO, email, social media, and affiliate marketing

Strong analytical skills to assess campaign effectiveness, optimize performance, and efficiently allocate marketing budgets

Experience collaborating with cross-functional teams (GTM, analyst relations, brand, COE, sales) to deliver cohesive marketing initiatives and support business objectives

Track record of reporting marketing performance to executive leadership and fostering a culture of high performance and continuous improvement

We offer

Medical, Dental and Vision Insurance (Subsidized)

Health Savings Account

Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)

Short-Term and Long-Term Disability (Company Provided)

Life and AD&D Insurance (Company Provided)

Employee Assistance Program

Unlimited access to LinkedIn learning solutions

Matched 401(k) Retirement Savings Plan

Paid Time Off - the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)

Paid Holidays - nine (9) total per year

Legal Plan and Identity Theft Protection

Accident Insurance

Employee Discounts

Pet Insurance

Employee Stock Purchase Program

If otherwise eligible, participation in the discretionary annual bonus program

If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program

This Remote Position Cannot be Performed in New York City.

In accordance with the LA County Fair Chance Ordinance, you may find a copy of the Notice containing a summary of the Ordinance's key provisions here: Concept FCO Posting 8 27 24 (lacounty.gov)

EPAM Systems, Inc. is an equal opportunity employer. We recognize the value of diversity and inclusion in creating success for our customers, business partners, shareholders, employees and communities. We are committed to recruiting, hiring, developing and promoting employees without discrimination. As a global employer, this commitment includes complying with all laws in the countries in which we operate. Nevertheless, we believe equal employment practices should not be limited to what the law requires. Equal opportunity and inclusion are essential to motivate, empower and recognize the best in everyone.

At EPAM, employment actions are based on individual qualifications, without regard to race, color, religion, creed, gender, pregnancy status, sexual orientation, gender identity, gender expression, marital or familial status, national origin, ancestry, genetics, age, disability status, veteran status, citizenship status when otherwise legally able to work, or any other characteristic protected by law.

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