Senior Marketing Strategist Events

U.S. VENTURE, INC. • Green Bay, WI • 2h ago

JOB REQUIREMENTS: POSITION SUMMARYBreakthrough is seeking an experienced
and innovative Senior Marketing Strategist to join our team. In this
role, you will lead complex marketing initiatives that drive business
growth, enhance Breakthrough\'s market presence, and address
organizational objectives. As a key strategist on the marketing team,
you will independently develop and execute data-driven strategies and
collaborate across functions to deliver impactful results. This Senior
Marketing Strategist will serve as the lead on strategy, planning, and
execution of all event-related initiatives, including industry
conference sponsorships, our annual conference (The Mercury Group), and
regional roundtables. In this role, you will independently develop and
execute end-to-end event strategies that drive business growth, enhance
Breakthrough\'s market presence, and deliver exceptional attendee
experiences. This role requires up to 20% travel and a deep
understanding of Breakthrough\'s products to effectively represent the
company at trade shows and events. This position is located onsite in
Green Bay, WI. JOB RESPONSIBILITIES Develop and execute comprehensive
event strategies, including sponsorships, hosted events, and trade show
participation, to elevate Breakthrough\'s market presence generate
leads. Own and deliver impactful, multi-channel marketing projects that
drive measurable results and elevate Breakthrough\'s brand. Collaborate
across teams and disciplines to ensure alignment and integration of
marketing strategies with organizational goals. Analyze marketing
performance metrics, synthesize insights, and make data-driven
recommendations to optimize strategies and improve outcomes. Ensure
brand consistency across all marketing initiatives while adapting
messaging for diverse audiences and platforms. Lead the development and
implementation of storytelling frameworks and narratives for speaking
sessions at both sponsored and hosted events that position Breakthrough
as an industry leader. Represent Breakthrough and its products at
industry events, becoming a subject matter expert and trusted ambassador
for the brand. Create compelling event-related content, including email
campaigns, session titles and descriptions, and presentation slide
decks, to engage and inform target audiences. Proactively identify
opportunities to refine processes, advocate for enhancements, and
implement meaningful changes to improve team... For full info follow
application link. Our company is an equal opportunity employer that is
committed to inclusion and diversity. We take affirmative action to
ensure equal opportunity for all applicants without regard to race,
color, religion, sex, sexual orientation, gender, gender identity or
expression, marital status, age, national origin, disability, veteran
status, genetic information, or other protected characteristic. If you
need assistance or an accommodation due to a disability, you may call
Human Resources at (920) 739-6101. *** APPLICATION INSTRUCTIONS:
Apply Online: ipc.us/t/02EB24C17E38466D

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