Digital Marketing Specialist Hybrid

TRAFFIC AND PARKING CONTROL CO INC • Milwaukee, WI • 1h ago

JOB REQUIREMENTS: If you are looking to be part of a company focused on
making our roads and communities safer, apply to join our team of
talented individuals today! What TAPCO has to offer you 10 Paid Holidays
Paid Vacation and Personal Time (starting day one) Four Weeks of Paid
Parental Leave with no waiting period 401K Plan with Employer Match
(fully vested on day one) Company-Funded Short-Term Disability Health,
Vision, and Dental insurance Quarterly Company Events and Lunches Have a
say in TAPCO Happenings by joining the Fun or Safety Committee What you
will accomplish as a Digital Marketing Specialist at TAPCO: The Digital
Marketing Specialist supports the execution of digital marketing
initiatives across email, search, SEO, paid and organic social media,
and website projects. This role assists with organizing insights and
input to make digital media recommendations inspired by performance
benchmarks. The candidate will collaborate with Marketing Content,
Operations, and other stakeholders to support project and campaign
experiences, meeting timing, investment, and goal expectations while
contributing to performance reporting. Essential Duties and
Responsibilities: Support the delivery of an efficient and unified,
omnichannel brand identity experience Assist with all marketing
reporting activities, including weekly and bi-monthly reporting updates
Support the digital marketing tech-stack management, including but not
limited to HubSpot Contribute to the paid media planning, deployment,
optimization and performance reporting Conduct keyword research and
on-page optimization to support TAPCO\'s SEO, AEO and PPC strategy
Support Paid Search and Paid Social campaigns, including account and
budget management Set up Marketing Automation workflows triggered by
audience behavioral events Regularly monitor web traffic, engagement,
site speed and other KPIs. Recommend and implement adjustments to
improve web performance Collaborate with marketing, IT, and web
developers to make highly technical website updates Assist with data
source integrations and support standards for data governance, tracking,
and compliance for unsubscribes, unengaged contacts, and spam Support
the digital marketing team by executing other miscellaneous tasks as
needed Adhere to TAPCO Values: Safety First, Fight for the Greater Good,
Get Stuff Done, Be Helpful and Figure it Out Perform all other duties as
assigned Required Experience and Knowledge/ Skills/Ability: Bachelor\'s
degree in Marketing, Business, Communications or a related field and/or
commensurate on-the-job experience Minimum of 3 years of experience in
digital marketing or an equivalent combination of education and
experience Prior experience using digital marketing software, such as
HubSpot Prior experience using other related digital marketing
tools,... For full info follow application link. Equal Opportunity
Employer of Minorities, Females, Protected Veterans, and Individual with
Disabilities *** APPLICATION INSTRUCTIONS: Apply Online:
ipc.us/t/7EBD273247AD4ED7

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