At WK Kellogg Co, we exist to create joy and connection to inspire Gr-r-reat days. We believe that doing good is always good for business and we have stood for this since Kellogg Company was founded more than 120 years ago. We are passionate about doing our part to make nutritious foods, create social connectivity and respect natural resources. Together, these actions create positive progress for people and the planet - today and for years to come. We have big plans for how we are going to accomplish this, and we would love for you to join us in this effort.
JOB OVERVIEW
The Director, Pureplay eCommerce is responsible for leading the strategic direction and execution of our Amazon business, Social Commerce platforms, and Direct-to-Consumer (DTC) initiatives. This role oversees strategy, P&L management, team leadership, and the development of capabilities that drive shopper engagement, conversion, and innovation. They will play a critical role in winning with digital-first shoppers, accelerating eCommerce growth, and driving total Omni business performance.
KEY RELATIONSHIPS
Reports to Sr. Director e-Commerce & Omni Marketing
Two direct reports to support Amazon account management
Peer relationships include omni marketing, sales leadership, brand/innovation, RGM, supply chain, integrated business intelligence, and advanced marketing capabilities
Key internal contacts listed above; External contacts include customer partners, vendors, and marketing/creative agency partners
This is a Hybrid role based in our Battle Creek, Michigan Corporate Headquarters.
HERE'S WHAT YOU'LL BE DOING
Lead end-to-end management of the Amazon business, including full P&L responsibility, business/assortment strategy, budget, and direct reports.
Develop and execute strategies for Social Commerce platforms, such as TikTok Shop, to engage shoppers and drive conversion.
Evaluate, recommend, and implement Direct-to-Consumer (DTC) opportunities to expand reach and strengthen customer relationships.
Set vision, strategy, and budgeting for Pureplay eCommerce and DTC channels, aligning with broader company goals.
Lead end-to-end management of the Amazon business, including full P&L responsibility, business/assortment strategy, budget, and direct reports.
Develop and execute strategies for Social Commerce platforms, such as TikTok Shop, to engage shoppers and drive conversion.
Evaluate, recommend, and implement Direct-to-Consumer (DTC) opportunities to expand reach and strengthen customer relationships.
Set vision, strategy, and budgeting for Pureplay eCommerce and DTC channels, aligning with broader company goals.
Build and nurture partnerships with key cross-functional stakeholders (sales team, brand/innovation teams, supply chain, analytics and IT) to reach business growth goals.
Partner with Advanced Marketing Capabilities team on the integration of Amazon marketing tactics into broader national media objectives and priorities
Lead teams responsible for execution, ensuring operational excellence and achievement of business objectives.
Drive innovation by launching new products and features tailored to eCommerce and DTC channels.
Leverage data analytics and shopper insights to inform strategy, optimize performance, and identify growth opportunities.
Develop capabilities to collaborate with creators and influencers, enhancing brand engagement and expanding audience reach.
Monitor competitive landscape, assess emerging trends, and proactively adjust strategies to maintain market leadership.
Establish and track key performance indicators (KPIs) to measure success and report results to senior leadership.
QUALIFICATIONS
Bachelor's degree in business, marketing, economics, management, or a related discipline is required. Master's degree (MBA or relevant field) is preferred
7+ years of progressive experience in eCommerce, digital sales, and/or direct-to-consumer channels, with a proven track record of driving business growth and innovation.
Extensive account management experience with Amazon (Vendor Central, Seller Central, and Amazon Ads platforms), ideally spanning both Amazon.com and Amazon Fresh.
Experience owning or scaling DTC platforms (e.g., Shopify or equivalent enterprise commerce platforms) including site merchandising, promotions, and customer journey optimization
Familiarity with payments, checkout optimization, OMS integrations, and fulfillment models supporting DTC growth
Proven ability to lead test-and-scale innovation with ambiguous or evolving platforms
Demonstrated experience monetizing short-form social platforms (TikTok Shop, Instagram Checkout, or similar) including product feeds, creator storefronts, and affiliate programs
Experience with creator-led selling or using performance-based influencer commerce models to expand brand reach and engagement.
Demonstrated expertise in managing complex cross-functional teams, launching new products/features, and collaborating with analytics, IT, supply chain, and brand teams.
Hands-on experience leveraging data analytics and shopper insights to inform strategic decisions and optimize performance.
Strong background in CPG (Consumer Packaged Goods) or similar fast-paced, highly competitive categories is highly valued.
REQUIRED SKILLS:
Strong interpersonal and fact-based selling/negotiation capabilities.
High level of organizational and project management skills; ability to juggle multiple priorities and deliver results under tight timelines.
Excellent written and verbal communication, with the ability to present insights and recommendations to senior leadership.
Growth mindset, adaptability, and a passion for innovation in the eCommerce space.
Salary Range : $168,960 - $211,200
Salary pay ranges are determined by role and level. Within the range, the successful candidate's starting base pay will be determined based on factors including job-related skills, experience, certifications, qualifications, relevant education or training, and local market conditions.
At WK Kellogg Co, our success depends on our most vital asset - our people. That's why we're committed to providing you with benefits and programs that support your Total Health and your journey to be and feel your best - physically, financially, emotionally, and socially.
Although subject to change, the below are the benefits currently offered in association with this position:
Incentive Plan bonus eligibility
Health, dental and vision insurance
Savings and Investment Plan with Company match and contribution
Paid Time Off ( includes paid sick time)
11 Paid Holidays
Life Insurance, AD and D Insurance and STD/LTD
Tuition reimbursement, adoption assistance for eligible employees
Employee recognition program
The above offerings are subject to the terms of WKKC policies, which will control in the event of a conflict with the above descriptions
Our comprehensive and competitive benefits not only deliver value to you and your family, but also offer choice to meet your unique needs and knowledge to empower confident decision-making.
ABOUT WK KELLOGG CO
At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Since then, we have embraced the same spirit of innovation and entrepreneurship in everything we do, channeling our founder's passion and commitment to creating high quality and delicious products while fostering communities. Our iconic brand portfolio includes Frosted Flakes, Rice Krispies, Froot Loops, Kashi , Special K, Raisin Bran , Frosted Mini Wheats , and Bear Naked . With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger and Toucan Sam, represent our deep connections with the consumers and communities we serve. For more information, visit www.wkkellogg.com .?
If we can help you with a reasonable accommodation throughout the application or hiring process, please email TalentAssist@wkkellogg.com
THE FINER PRINT
The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position.
WK Kellogg Co is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.
For US applicants:
Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization. For additional information, please follow this?link (https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify\Participation\Poster_ES.pdf) .
Let's create gr-r-reat days,
WK Kellogg Co Recruitment
WK Kellogg Co is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.
