Marketing and Digital Communications Coordinator

Lehigh University • Bethlehem, PA • 9h ago

Lehigh University

Lehigh University is an affirmative action/equal opportunity employer and does not discriminate on the basis of age, color, disability, gender, gender identity, genetic information, marital status, national or ethnic origin, race, religion, sexual orientation, or veteran status. Lehigh University provides comprehensive benefits including partner benefits.

Drive the College of Health's digital presence by developing and executing comprehensive marketing strategies that amplify our programs, celebrate our people, and showcase our transformative impact. You'll craft compelling content across web platforms, social media channels, and digital advertising to boost enrollment, strengthen alumni connections, and advance development initiatives.

Working under the direction of the Marketing Manager, the Coordinator collaborates closely with departments, faculty, students, and university partners to gather and promote news, research stories, events, and achievements. The role requires initiative, creativity, and the ability to plan and execute multi-channel communications aligned with college and university priorities.

Position Number: S71220

This position is a Grade: 8 - 40 with an approximate salary range of $46,870- $56,250 and is subject to change based on experience, skills and qualifications.

Key Responsibilities:

Support the execution of the College of Health's digital and social media strategies under the direction of the Marketing Manager. Assist with on-site and virtual coverage of College events, programs, and initiatives. Monitor engagement and audience interactions and elevate trends, issues, or opportunities to the Marketing Manager. Draft, edit, and format digital content---including short-form stories, posts, photography, and basic video---to highlight College programs, research, faculty, students, and alumni. Adapt and repurpose content for use across web, email, social media, and digital advertising channels. Ensure content follows College and University brand standards, accessibility guidelines, and messaging priorities. Support digital marketing and communications campaigns that advance enrollment, alumni engagement, and development goals. Collaborate with academic departments, faculty, staff, students, and University partners to gather content and promote news and events. Participate in campaign planning meetings and contribute ideas and recommendations as appropriate. Update and maintain College web pages using the Drupal content management system. Ensure web content is accurate, current, accessible, and consistent with University standards. Assist with basic search optimization practices, including SEO and emerging search technologies, as directed. Help identify content updates or improvements to enhance usability and clarity. Compile data and assist in preparing reports to support evaluation of digital communications efforts. Use feedback and performance insights to refine content and support continuous improvement. Stay informed about higher education marketing trends, tools, and technologies, applying new skills as appropriate.

Qualifications:

Bachelor's Degree in Marketing, Communications, Public Relations, Journalism or related field One to three years of related work experience Demonstrated experience managing social media accounts and producing engaging digital content Excellent writing, editing, and communication skills with strong attention to detail Ability to manage multiple projects, meet deadlines, and work collaboratively in a fast-paced environment Strong visual sensibility and intellectual curiosity to adopt and learn new technologies Experience using digital photo and video equipment for content creation preferred Familiarity with AI tools that enhance digital content creation and marketing efficiency preferred Basic knowledge of project management tools (e.g., Asana, GoogleWorkspace, or similar) Experience with or exposure to higher education or health-related communications preferred

Lehigh University is an equal opportunity employer and does not discriminate. We are committed to a culturally and intellectually diverse community and we seek qualified candidates to contribute to the university's mission. Lehigh University offers a comprehensive and family friendly benefits package which includes but is not limited to Health Care, Retirement and Educational benefits. Information can be found on our website.

Persons with disabilities who anticipate needing an accommodation for any part of the interview or hiring process may contact Lehigh's Accommodations Specialist. The duties of this position may allow the employee to work partially remote as deemed appropriate by their supervisor Occasional evening or weekend assignments to provide on-site coverage for college events

Successful completion of standard background checks including but not limited to: social security verification, education verification, national criminal background checks, motor vehicle checks, PATCH, FBI fingerprinting, Child Abuse Clearance and credit history based upon the requirements of the position.

Only complete applications will be considered therefore please complete the application in its entirety. Once the posting is removed from the website applications may no longer be allowed to be completed.

PI282321511

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