Description

Crayola has inspired children to express their creativity since 1903. Crayolians take pride in fulfilling our mission of helping parents and educators raise creatively alive children around the world. Join our team and be part of an iconic brand that develops quality art products and experiences that are loved by families and preferred by teachers. Our company culture is mission focused, and encourages fun, collaboration, transparency, and helping others. Crayola believes our workforce benefits from a broad spectrum of diverse ideas and perspectives which enables us to understand our consumers better.

Marketing & Sales Manager, Full Time, Easton, PA.

GENERAL SUMMARY:

Provides local leadership and strategic direction for sales, marketing, partnerships, and event programming at Crayola Experience Easton. This position is responsible for developing and executing strategies that drive group sales, attendance, Annual Pass visitation, community engagement, and revenue growth.

PRINCIPAL DUTIES & RESPONSIBILITIES:

Responsible for driving admission sales by creating & implementing a holistic Marketing & Sales Plan for assigned Crayola Experience location.

Manage the local marketing budget, including annual planning, ongoing expense tracking, forecasting, and optimizing spend to support attendance and revenue goals.

Partner with other management personnel to develop the event calendar for Crayola Experience, develop a marketing program around the calendar - identify key strategies, priorities and marketing tactics. Lead implementation of these marketing plans including creative development, social media promotion, local marketing channels, and promotional programming.

Support all work around improving operational excellence at the Crayola Experience to develop an effective operational model.. This will include special promotional events and programming (such as birthdays, summer camps, school trips, adult nights, etc), pricing models, membership plans, analysis of staffing requirements and scheduling processes, etc

Plans & executes marketing research to guide decision making.

Work with internal partners (Design, Engineering, Education Mktg) to identify and implement new exhibit signage and creative experience upgrades

Serve as a liaison between the Crayola Experience and corporate office to identify synergies and opportunities for efficiencies, improve communication and alignment between the two, as well as identify opportunities to scale programs by leveraging the Crayola Experience and national plans/programming

Manage Sales and Marketing employees at assigned Crayola Experience location. Overall responsibility for recruiting/hiring, onboarding, time & attendance management, performance management and terminations of Sales and Marketing employees.

Participates in the Manager On Duty rotation. While on duty, assumes management responsibility across all department in the facility. Assist CE Central office as needed with cross-location strategic planning and National project work.

JOB SPECIFICATIONS:

College degree: Bachelor's degree in a business related field (marketing preferred.) Master's degree a plus.

Minimum 5 years of experience in marketing and/or sales - must have experience in leading cross-functional teams; developing objectives, strategies and priorities; strong entrepreneurial mindset

Must have a good command of the English language, both written and verbal.

Must have experience in Adobe Photoshop and/or Illustrator.

Strategic and partnership experience a plus.

Required to work weekends, evenings and holidays

PHYSICAL CONDITIONS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

DISCLAIMER: The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

We recognize that candidates may use AI tools to assist with formatting, proofreading, and organizing application materials. However, all materials submitted must accurately reflect your qualifications and experience. Candidates are expected to generate their own substantive responses to application questions/prompts, interview questions, and other assessments without the use of generative AI tools or other external assistance unless they have received permission from the company.

WHY CRAYOLA?

Kid Inspired Culture

Free Admission to Crayola Experience for Employees

Community Volunteerism Opportunities

Annual Bonus Potential for all Full-Time Employees

Company Matched 401k & Employee Value Sharing Plan

Comprehensive Healthcare Benefits for Eligible Employees

Education Assistance Program

Wellness Programs

Employee Resource Groups

Generous Product Discounts Onsite & Online

Company Sponsored Employee Events

Discounts on a wide variety of products and services - automotive, electronics, fitness, travel and entertainment

Green is our favorite color!

Crayola cares about the environment and responsibly makes the products you love. Learn more about Crayola's creative solutions for greener tomorrows: https://www.crayola.com/about-us/sustainability

Crayola is committed to providing competitive market compensation. Our pay ranges are established using reliable market data and consider factors such as job responsibilities, industry benchmarks, and geographic location.

Individual starting pay is determined by a candidate's skills, experience and qualifications. This role is eligible to participate in an annual incentive plan as per plan guidelines. For a full list of Crayola benefits, please visit https://www.crayola.com/company/employee-benefits.

No phone calls please.Search Firm Representatives - Please Read Carefully:Crayola LLC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any employee at Crayola LLC via e-mail, the Internet, or directly to hiring managers at Crayola LLC in any form without valid written search agreement in place for that position will be deemed the sole property of Crayola LLC, and no fee will be paid in the event the candidate is hired by Crayola LLC as a result of the referral or through other means. Search firms are essential to the recruitment and staffing efforts at Crayola LLC, and we value the

Crayola LLC

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