Senior Manager PR, Industry and Customer

Workday, Inc. • New York, NY • 4h ago

Your work days are brighter here.Were obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, were shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, youll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. Were in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, youll do meaningful work with Workmates whove got your back. In return, well give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, youve found a match in Workday, and we hope to be a match for you too.About the TeamWere the storytellers behind the Workday brand. The PR team is responsible for elevating and protecting Workdays reputation with bold, opinionated, and differentiated storytelling that moves the business forward. We dont just engage in conversations on the future of work we shape them. Our goal is to make Workday widely recognized by external stakeholders as a leading voice on the future of work in the AI era.About the RoleThis is a role for someone who loves finding great stories - and finding new ways to tell them. As Senior PR Manager, youll build and lead industry and customer PR programs that showcase how Workday is making a real impact in the world. Youll collaborate closely across teams, connect the dots, and bring fresh ideas to the table every day.Youll play a key role in shining a spotlight on the industries that matter most to us - healthcare, financial services, higher education, public sector, retail and hospitality, and beyond - showcasing the innovative, sometimes surprising, ways our customers are using Workday to reimagine how work gets done. If youre energized by storytelling, media relations, problem solving, and working with smart, curious people who deeply care about making an impact, this role was built for you.This role requires demonstrated experience juggling fast-paced programs, projects, and priorities from strategic planning through tactical execution.About YouThe ideal candidate will be a creative PR professional with real hustle, a sharp eye for news, who is proficient in the use of AI someone who instinctively knows what will resonate and how to move fast when it matters. Youre an excellent writer and self-starter who builds strong, trusted relationships with journalists, influencers, and other communications stakeholders, while seamlessly partnering with executives and marketing teams. Youre just as comfortable setting PR strategy and shaping narratives as you are rolling up your sleeves to execute and land coverage.Responsibilities Shape and run external communications that show how Workday is transforming industries in the AI era and how customers are doing meaningful, innovative work with our products. Build strong relationships with the media. Develop strategies and supporting programs that drive positive coverage highlighting Workdays product innovation and customer impact stories. Partner with product marketing, industry marketing, and customer advocacy to develop narratives and messaging that can be applied across internal and external channels. This includes: Research into Workdays product roadmap and working with key stakeholders to source industry-specific product news both near and long term that we want to drive awareness around. Identifying stories and examples of ho

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