Client Marketing Manager, Specialist

Vanguard • Malvern, PA • 1h ago

Core Responsibilities

Independently initiates and / or leads client marketing programs, initiatives, promotions or research projects.

Creates client marketing plans by translating business objectives into defined marketing goals, strategies, and tactics. Aligns client marketing activity with deep understanding of sales strategy and targeted market. Identifies marketing opportunities based on segmentation analysis and client insights to drive client engagement, retention, and new business opportunities.

Provides guidance and consultation on client marketing best practices and common obstacles based on prior experiences. Directs client marketing plans well-informed by the competitive landscape and suited for the regulatory environment. Maintains a strong knowledge of Vanguard's business and clients to enhance marketing effectiveness.

Serves as a trusted advisor and internal expert to ensure the right solution is developed for various partners. Proactively communicates status and issues of marketing activity regularly to stakeholders, including sales professionals, business leaders, team members, and senior managers.

Builds and maintains effective relationships. Proactively fosters communication between internal department and external departments stakeholders. Influences key decisions across stakeholder groups.

Proactively identifies, manages, and mitigates risks on client marketing activities. Communicates solutions on key issues on marketing activities to management and stakeholders to obtain their input and buy-in as appropriate.

Participates in special projects and performs other duties as assigned.

Qualifications

Minimum five years related work experience, two years of marketing experience.

Undergraduate degree in Marketing or equivalent experience required. Graduate degree preferred.

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don't just have a mission-we're on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.

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