Digital Marketing Automation Specialist

Nestle • Solon, OH • 3h ago

Foods you love. Brands you trust. And a career that empowers you to grow.

At Nestlé USA, we're all working towards the same goal - to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity - and responsibility - to be there for every moment in our consumers' lives.

Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.

This position is not eligible for Visa Sponsorship.

POSITION SUMMARY:

The Nestle Professional Solutions Division is hiring a Digital Marketing Automation Specialist on the Digital E-Business Team. This Specialist has a passion for digital marketing, Customer Lifecycle Management (CLM), personalization, and innovation. The Specialist will be responsible for executing and optimizing digital marketing campaigns, with a focus on email and automated journey building. This role will involve executing strategies to engage with prospects, convert them into warm leads, and drive customer loyalty. The Specialist will also be responsible for executing segmentation strategies, conducting A/B testing, and monitoring campaign performance. The ideal candidate will have a strong attention to detail, excellent communication skills, and a proven track record in email and marketing automation.

RESPONSIBILITIES:

Email and SMS Campaign Execution:

? Develop and execute email and SMS campaigns using marketing automation tools such as Salesforce Marketing Cloud, Adobe, HubSpot, or similar platforms.

? Creating and monitoring complex personalized journeys, triggers, and automation.

? Leverage CDP-powered segmentation to continually improve campaign performance.

? Create and automate a reporting cadence to provide actionable insights and opportunities to test and improve.

Customer Segmentation and Testing:

? Execute segmentation strategy by using data and creativity to explore and test new segments.

? Leverage data and AI to identify opportunities for A/B testing in segmentation and messaging to optimize key performance indicators (KPIs).
Retention and Loyalty Initiatives:

? Execute and monitor retention and loyalty initiatives for the Nestle Professional Solutions Division.

? Report on and recommend opportunities to drive customer loyalty and increase customer lifetime value.

? Execute on lapsed customer campaigns to re-engage and warm.
New Tool Launches:

? Execute the launch of new tools for marketing automation, email marketing, and AI marketing. Test and learn with AI marketing tools and position them within the organization.

? Collaborate with cross-functional stakeholders including brand teams, data teams, and sales teams on enterprise campaigns and 1st party data collection initiatives.

? Help with documenting and communicating standardization and process with team and cross-functional stakeholders.

REQUIREMEMENTS / EDUCATION:

Bachelor's Degree or higher in Marketing, Communications, Digital Marketing, or related field

2+ years Digital Marketing experience, CLM execution, and reporting.

Detail oriented with proficient organizational, project management, and communication skills

B2B experience a plus

EXPERIENCE / REQUIRED SKILLS:

Bachelor's degree in marketing or related

Proficient in creating and executing email and automation campaigns in Salesforce, Adobe Marketo, HubSpot, or similar systems

2+ years of email and lifecycle marketing experience; proven track record of developing lifecycle and email marketing strategies (B2B and/or startup experience a plus)

Excellent written and oral communication skills

Previous experience integrating with a CDP, and connecting systems a plus

Project management experience would be a plus

Outstanding creativity, organizational and analytical skills, including storytelling

Demonstrated communication, relationship building, and team/collaborative skills.

Positive attitude and a willingness to embrace change in a growing and evolving business

Self-motivated, enthusiastic to learn, proactive, and a strong ability to independently problem-solve

Please note that the responsibilities listed above are not exhaustive and additional duties may be assigned as needed.

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestlé home.

The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship.

Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy.

Job Requisition: 388416

Nestle

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