At GE Appliances, a Haier company, we come together to make "good things, for life." As the fastest-growing appliance company in the U.S., we're powered by creators, thinkers and makers who believe that anything is possible and that there's always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.
The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together , we always look for a better way , and we create possibilities .
Interested in joining us on our journey?
The Aftermarket Sales Manager is responsible for driving incremental aftermarket revenue growth by developing and leveraging strategic relationships with key decision-makers, operational leaders, and influential stakeholders ("pillars") across dealerships, small manufacturers, and distributor organizations. This is a highly sales-driven, influence-based role focused on educating, aligning, and motivating dealership leadership to route out-of-warranty replacement business through authorized distributors in support of the company's aftermarket replacement program.
This role serves as the connective tissue between dealerships and distributor partners, ensuring consistent program adoption, sustained pull-through, and long-term aftermarket growth.
Position
Aftermarket Sales Manager - Recreational Living
Location
USA, Elkhart IN
How You'll Create Possibilities
Responsibilities:
Strategic Relationship Development
Identify, develop, and maintain strong, multi-level relationships with organizational pillars and decision-makers, including dealership ownership, general managers, service and parts leadership, distributor executives, regional managers, key account leaders, and small manufacturer stakeholders.
Build durable relationships across multiple levels to ensure continuity, resilience, and long-term adoption of the aftermarket program.
Act as a trusted advisor to dealership and distributor leadership teams, providing strategic guidance on aftermarket growth, execution, and optimization.
Dealership Sales, Training & Influence
Proactively sell the company's aftermarket and out-of-warranty replacement solutions to dealership leadership, service managers, parts managers, and frontline teams.
Educate dealership stakeholders on product applications, out-of-warranty replacement decision-making, and authorized distributor purchasing pathways.
Influence and align dealership buying behavior by bringing leadership, service, and parts teams together around a cohesive aftermarket strategy.
Drive behavior change by reinforcing program value, ease of execution, and financial impact.
Distributor & Channel Enablement
Partner closely with large distributor organizations to drive dealership pull-through, repeat purchasing, and sustained aftermarket volume.
Align with distributor leadership on territory strategies, priority accounts, growth targets, and joint execution plans.
Support distributor sales teams through joint customer calls, training sessions, and dealer-facing initiatives to accelerate program adoption.
Program Execution & Growth
Lead execution and expansion of the out-of-warranty replacement program through consistent leadership-level engagement.
Monitor dealership participation, distributor performance, and aftermarket revenue growth against targets.
Provide structured, actionable feedback on market trends, program effectiveness, competitive dynamics, and customer insights to inform continuous improvement.
What You'll Bring to Our Team
Qualifications
5+ years of experience in aftermarket, channel, or B2B sales.
Demonstrated success selling through dealership and distributor-based sales models.
Strong relationship-building, consultative selling, and influence skills at multiple organizational levels.
Experience training, coaching, and enabling sales, service, or operational teams.
Preferred Qualifications
Experience in RV, marine, automotive, or durable goods aftermarket environments.
Familiarity with warranty and out-of-warranty service, repair, or replacement models.
Prior experience managing or partnering with distributor networks.
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Our Culture
Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued, connected, and empowered to contribute, while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.
This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard, valued, and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging, purpose, and engagement. Reflect the diversity of the communities we serve through our workforce, products, and practices.
By further embedding Zero Distance into our People and Culture framework, we will continue to build a deeply connected organization. We are cultivating a culture of engagement, belonging, and connection, because while attracting new talent remains a priority, retention is a cornerstone of our strategy.
GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.
GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S
If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to ask.recruiting@geappliances.com
