Career Area:
Marketing
Job Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Role Definition
Join the Cat Technology Marketing team as a Marketing Project Lead , where you will support the development of a cohesive brand architecture and messaging strategy across Caterpillar's diverse CI/RI Technology portfolio.
This role is responsible for strengthening technology brand equity by simplifying how technology solutions are positioned, named, and communicated - ensuring customers clearly understand what each solution does, how the technologies work together, and the value they deliver on the jobsite.
Sitting at the intersection of brand strategy, change management, and enterprise governance, this position will lead project initiatives to define the frameworks, standards, and implementation roadmap required to align internal stakeholders, dealers, and customers around a unified technology story.
This role will also support broad and targeted marketing strategies and customer adoption campaigns.
Role Summary
The Marketing Project Lead will drive strategic recommendations for how Caterpillar organizes, communicates, and scales technology solutions across the portfolio and executes to the recommendation.
The successful candidate will translate complex technology offerings into clear, customer-centric brand structures and messaging frameworks that improve technology awareness, adoption and retention. This role partners closely with product, sales, digital, and Core/Growth GTM teams to ensure consistent execution across customer touchpoints.
What You Will Do:
Develop and maintain a cohesive technology brand architecture that clarifies solution positioning across the portfolio.
Define customer-centric messaging frameworks that clearly communicate what each technology does, who it is for, and the outcomes it delivers.
Drive strategic recommendations for technology naming conventions, solution grouping, and portfolio storytelling to improve customer understanding.
Lead change management planning to support adoption of new brand structures across internal teams, dealers, and global regions.
Establish brand governance models, decision rights, and approval workflows to ensure consistency and scalability.
Partner with product, sales, digital, and regional marketing teams to guide implementation of brand standards across campaigns, tools, and platforms.
Develop implementation roadmaps that translate brand strategy into executable deliverables across the enterprise.
Ensure alignment between technology branding, go-to-market strategy, and long-term technology growth objectives.
Support general marketing initiatives such as trade shows, MarComm content development (websites, videos, salesgrams) and ad hoc marketing projects.
What You Have:
Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
Creativity : Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Influencing: Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization.
Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Consideration for Top Candidates:
Bachelor's degree in Marketing, Communications, Business, or a related field.
Background in B2B marketing, preferably within industrial, technology, or equipment industries.
Proven experience in developing and execution of strategic branding strategy projects.
Familiarity with change management methodologies supporting organizational transformation.
Experience working within a multinational, matrixed organization.
Exposure to dealer or channel-based business models strongly preferred.
Additional Information:
This position requires the candidate to work full-time at the Mossville, IL office.
Domestic relocation assistance is available for this position.
Visa sponsorship is NOT available with this position.
This position will require up to 20% travel
LI
Summary Pay Range:
$128,470.00 - $192,710.00
Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
Benefits:
Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.
Medical, dental, and vision benefits*
Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
401(k) savings plans*
Health Savings Account (HSA)*
Flexible Spending Accounts (FSAs)*
Health Lifestyle Programs*
Employee Assistance Program*
Voluntary Benefits and Employee Discounts*
Career Development*
Incentive bonus*
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement
These benefits also apply to part-time employees
This position requires working onsite five days a week.
Relocation is available for this position.
Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.
Posting Dates:
Any offer of employment is conditioned upon the successful completion of a drug screen.
Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.
Not ready to apply? Join our Talent Community (http://flows.beamery.com/caterpillarinc/talcom) .
