DEPARTMENT:

Marketing

POSITION:

Event Marketing Manager

REPORTS TO:

SVP, B2B Marketing

SUPERVISES:

None

JOB CLASS:

Exempt

Purpose:

Wondr Health is the trusted leader in preventive weight and GLP-1 management solutions. Building on the strength of its digital behavioral program, Wondr Health delivers smarter weight management benefits with configurable GLP-1 coverage strategies that give employers and health plans more choice and maximum cost control. Integrated coaching, condition-specific care tracks, nutrition support, and connected devices drive sustained behavior change to prevent chronic disease and avoid downstream spend. Backed by 20 years of experience in the benefits space, Wondr Health sets a new standard for accessible, affordable care-helping organizations future-proof their weight management strategy while empowering individuals to live healthier, happier lives. For more information, visit www.wondrhealth.com.

Essential Functions **:

Strategy**

Drive enablement of the event marketing strategy.

Build quarterly and annual plans that integrate in-person and virtual third-party trade shows and conferences, hosted events (executive dinner, roundtable, advisory council), webinars, industry memberships, partner and client marketing initiatives, including health fairs.

Event planning and execution

Own end-to-end event management process to optimize each event for lead generation, stakeholder engagement, and brand visibility.

Build detailed Run-of-Show (ROS) plans to ensure effective execution.

Document and track plans in various formats including Asana, Microsoft Word, PowerPoint, and other systems as needed.

Lead cross-functional pre-event prep meetings to align goals, audiences, messaging, and follow-up plan for each event.

Manage post-event debrief process with all stakeholders to capture feedback, i.e., form, meeting.

Vendor and logistics management

Serve as the primary point of contact for event sponsors and various vendors before, during, and after the event.

Manage vendor set-up for invoicing.

Lead contract negotiations and execution.

Manage event staffing and registrations.

Manage material inventory, ordering, shipping.

Campaign development and execution

Partner with Sales, Marketing, Creative, Product, and external resources to develop and execute event-specific campaigns optimized for lead generation, stakeholder engagement, and brand visibility.

Manage development of campaign assets for promotion prior to, during, and post-event and across multiple channels i.e., email, outbound calls, social media, landing pages, nurture workflows, signage, enablement materials.

Provide ongoing support for other B2B marketing initiatives and special projects, administrative support, and other duties as assigned.

Process and documentation

Create standard, repeatable processes, templates, and toolkits to scale the event marketing function.

Maintain event calendars, ROS and campaign plans, and checklists to keep stakeholders aligned and informed.

Measurement and reporting

Define KPIs and outcome data to measure event and campaign success.

Manage pre-event registration lists and post-event attendee lists,

Monitor pre- and post-event outreach and follow up, and report on outcomes.

Track leads.

Provide post-event reporting to stakeholders.

THE TEAM:

This role sits on our Marketing team, reporting to the SVP of B2B Marketing. This role manages a part-time event coordinator.

KNOWLEDGE, SKILLS, AND ABILITIES:

Strong project management and stakeholder management skills, high attention to detail, and ability to manage multiple events or workstreams simultaneously.

Clear written and verbal communication skills, with the ability to collaborate effectively and influence cross-functionally.

Data-driven mindset with experience measuring ROI and attribution.

Comfort working with budgets, contracts, and basic reporting.

Experience working in fast-paced, high-growth environments with shifting priorities.

Strong collaborator willing to support ad-hoc or time-sensitive requests.

Self-driven with strong initiative and a positive attitude.

QUALIFICATIONS :

Bachelor's degree or equivalent experience in event management.

2-5 years of event marketing or demand generation experience.

Proven experience managing in-person and virtual sponsored conferences and hosted events, including logistics, vendors, timelines, and budgets.

Ability to travel 10% of the time

Preferred qualifications

Experience in healthcare, SaaS, or enterprise B2B environments.

Familiarity with Salesforce, HubSpot, and project management platforms like Asana.

Experience managing events that drive measurable pipeline or revenue outcomes.

Comfort creating or adapting basic event collateral in partnership with design or

Required Qualifications **:

Education:**

Bachelor's degree preferred but not required.

General Working Conditions:

General office working conditions can be remote work from home or in the office. Each department head determines if position is work from home or hybrid meaning works from home and in the office as needed. Work schedules vary. When working in the office pod workstation area has little or no privacy. Involves extended periods of sitting at a workstation performing computer duties. Constant flow of interruptions by personnel, visitors to the area and telephone calls. Private workstations are available as needed. Certain positions are assigned an office.

Disclaimer:

This description is intended to be sufficient merely to identify the classification and be illustrative of the duties that may be assigned. It should not be interpreted to describe all the duties an employee assigned to this classification may be required to perform.

Wondr Health is an equal opportunity employer and values diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. All employment is decided based on qualifications, merit, and business need.

Wondr Health

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