Job Title
Community Marketing Manager
Agency
Texas A&M University
Department
Marketing & Communications
Proposed Minimum Salary
Commensurate
Job Location
College Station, Texas
Job Type
Staff
Job Description
Who We Are
The Division of Marketing & Communications tells the story of Texas A&M and promotes and protects the Texas A&M brand. We achieve our goals through: Messaging, Branding, and Brand Oversight. For more information, please visit us at https://marcomm.tamu.edu/
What We Want
The Community Marketing Manager strengthens the university's collective marketing impact by equipping marketing and communication professionals with tools, training, resources, governance, and support. The role leads strategy, relationship management, communication flow, and reporting on marketing collaboration across Texas A&M, ensuring brand alignment and amplifying shared storytelling across the institution.
What You Need To Know
Salary: Starting at $65,000
Cover Letter/Resume: A cover letter and resume are strongly recommended and will help in our review. You may upload them on the application under the CV/Resume section.
Responsibilities
Community Strategy & Management
Develop and lead the strategy for the university's marketing community, ensuring professionals across campus are supported, aligned, and equipped to represent the Texas A&M brand
Build and steward a community calendar, resource roadmap, and engagement plan
Identify opportunities for collaboration and elevate shared marketing priorities that advance the university's brand platform
Resource Development & Governance
Create and maintain toolkits, guidelines, templates, reference materials, and documentation that support campus partners
Lead updates and governance for brand resources, ensuring content remains current, accurate, and accessible
Ensure consistency in message, tone, narrative, and visual identity across materials used by campus partners
Community Management & Collaboration
Serve as the primary point of contact for campus marketing and communications professionals.
Manage communication channels including newsletters, emails, Slack/Teams groups, and meetings.
Facilitate feedback loops, gather insights, and distribute key information across the network.
Build strong relationships across colleges, units, and external partners to drive aligned marketing activity.
Reporting & Insights
Create reporting frameworks to track collaborative marketing efforts, usage of resources, engagement with the brand platform, and impact across the community
Gather, analyze, and distribute insights to leadership and campus partners.
Support evidence-based decision-making through summaries, reports and presentations
Training & Professional Development
Develop and manage training sessions, workshops, and development opportunities for marketing professionals across campus
Coach units on adapting central brand initiatives for local relevance while maintaining consistency with the brand platform and amplifying overarching effort
Support brand understanding, resource adoption, and best practice sharing.
Assist with planning and execution of Brand Summits, Brand Council and Marcomm Leads monthly meetings
Project Management & Integration
Partner with colleagues across Marketing & Communications to integrate community needs into campaigns, platforms, and initiatives
Collaborate with Content and Brand Managers to build content packages and enablement tools for localized executions of brand initiatives
Manage timelines, deliverables, and expectations across multiple stakeholders
Reputation & Enrollment Support
Lead discovery and amplification of rankings, reasons to believe, and accolades for awareness and reinforcement of Texas A&M's leadership position. Lead development of MarComm's Annual Impact Report and award submissions
Partner with Admission team on enrollment marketing support
Qualifications
Required Education and Experience
Bachelor's Degree in Marketing, Communications, Business or related field or equivalent combination of education and experience
Five years of experience in marketing, communications, community management or project management
Preferred Qualifications
Experience in higher education, enterprise organizations, or decentralized marketing environments
Experience leading or managing a professional community, partner network, or collaborator group
Experience creating and maintaining brand guidelines, resource libraries, or marketing support systems
Knowledge, Skills, and Abilities
Demonstrated experience developing marketing resources, guidelines, or toolkits
Strong project management and communication skills
Ability to build relationships and collaborate effectively with professionals at all levels
Ability to coordinate large groups, manage complex information flows, and prioritize multiple projects
Strong writing, editing, and documentation skills
Ability to synthesize data, feedback, and insights into actionable recommendations
Ability to work independently, take initiative, and operate in a fast-paced environment
Preferred Knowledge, Skills, and Abilities
Experience with digital asset management systems, resource hubs, or web content updates
Ability to lead training sessions, workshops, and community meetings
Experience developing reporting frameworks for collaborative marketing
Ability to analyze trends and gather insights from campus partners, social platforms, or shared metrics
High attention to detail and commitment to high-quality deliverables
Ability to navigate large, complex organizations and influence without authority
Passion for and deep understanding of Texas A&M's mission, values, and culture
Other factors
This a supervisory position that has the authority to hire employees or whose recommendations for hiring, termination or other change of employment status are given strong consideration
Why Texas A&M University?
We are a prestigious university with strong traditions, Core Values, and a community of caring and collaboration.? Amenities associated with a major university, such as sporting and cultural events, state-of-the-art recreation facilities, the Bush Library and Museum, and much more await you.? Experience all that a big city has to offer but with a reasonable cost-of-living and no long commutes.?
Medical, (https://www.tamus.edu/benefits/medical/) prescription drug, dental, (https://www.tamus.edu/benefits/dental/) vision, life and AD&D, (https://www.tamus.edu/benefits/life-add/) flexible spending accounts , and long-term disability insurance (https://www.tamus.edu/benefits/long-term-disability/) with Texas A&M contributing to employee health and basic life premiums
12-15 days (https://employees.tamu.edu/employee-relations/leave/index.html) of annual paid holidays
Up to eight hours of paid sick leave (https://employees.tamu.edu/employee-relations/leave/paid/sick.html) ?and at least? eight hours of paid vacation (https://employees.tamu.edu/employee-relations/leave/paid/vacation.html) ?each month
Automatic enrollment in the? Teacher Retirement System of Texas (https://www.trs.texas.gov/Pages/Homepage.aspx)
Health and Wellness: Free exercise programs and release time (https://flourish.tamu.edu/wellness-release-time/)
Professional Development: All employees have access to free? LinkedIn Learning (https://linkedinlearning.tamu.edu/) ?training, webinars, and limited financial support to attend conferences, workshops, and more
Educational release time and tuition assistance (https://livingwell.tamu.edu/employee-tuition-assistance) ?for completing a degree while a Texas A&M employee
Living Well, (https://livingwell.tamu.edu/) a program at Texas A&M that has been built by employees, for employees
Our Commitment
Texas A&M University is committed to enriching the learning and working environment by promoting a culture that respects all perspectives, talents & lived experiences. Embracing varying opinions and perspectives strengthens our corevalues which are: Respect, Excellence, Leadership, Loyalty, Integrity, and Selfless Service.
Instructions to Applicants: Applications received by Texas A&M University must either have all job application data entered or a resume attached. Failure to provide all job application data or a complete resume could result in an invalid submission and a rejected application. We encourage all applicants to upload a resume' or use a LinkedIn profile to pre-populate the online application.
All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution's verification of credentials and/or other information required by the institution's procedures, including the completion of the criminal history check.
All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution's verification of credentials and/or other information required by the institution's procedures, including the completion of the criminal history check.
Equal Opportunity/Veterans/Disability Employer.
