Lead Product Marketing

AT&T • Dallas, TX • 7h ago

Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.

You will be responsible for:

· Campaign management

o Utilize working knowledge of Adobe Workfront or similar workflow management tool.

o Manage the intricacies of complex marketing campaigns from genesis/pre-planning through launch and optimization.

o Accountable for record keeping, alerts & variances, and timelines of the campaign to ensure our marketing records remain up to date with the latest strategies and documentation.

· Strategic coordination to ensure optimized execution

o Ensure every marketing execution is optimized at launch and continue to find efficiencies while it remains in market.

o Cross-analyze multiple layers of planning from strategic annual planning to channel and messaging-specific plans.

· Enablement of AT&T way of Marketing

o Enable AT&T's way of Marketing through collaboration across the Marketing & Growth Organization and partner organizations to ensure successful execution of the strategic vision.

o Support marketing stakeholders to reach goals, mitigate risk and remove roadblocks, documenting all key information so improved process can be replicated.

o Contributor for campaign management team capacity planning and codifying campaign management processes.

· Oversight and discipline for governance

o Drive rigor around AT&T's way of Working for planned and in-year programs and consistently seek ways to create efficiencies.

o Devote keen attention to detail for timelines to ensure clear communication at the working and executive level to assist in clear and timely decision-making for each campaign milestone.

o Conduct retrospectives and other working sessions with all levels of leadership.

Core Competencies:

Background in holistic marketing across multiple brands at large companies; Direct Marketing and B2B experience a plus, but not a requirement.

Experience managing multi-faceted go-to-market campaign processes requiring strong organizational skills, detail-focused strategic oversight, rigorous risk mitigation, and executive-level reporting.

Comfortable working in ambiguous environments with an ability to create structure and process, building something from nothing.

Ability to work autonomously and to take initiative, managing multiple large-scale projects at a time.

Executive presence to inspire confidence with internal and external constituents.

Collaborative and willing to roll up your sleeves with the team and get close to the details.

React quickly with strategic thinking and proactive solutioning in a fast-paced environment.

Working knowledge of Adobe Workfront or similar workflow management tool.

Strong communicator; verbal and written.

Highly organized and accountable.

Operational by nature, but through a strategic lens.

Patient and persistent.

Expert in Microsoft Office.

Preferred

· MBA or Master's degree

· Experience with Bynder or other Digital Asset Management tools

· Creative or Media Agency experience

Education & Experience:

· Education: Typically requires a Bachelors degree.

· Experience: Typically requires 6+ years of experience in similar area of responsibility

Our Lead Product Marketing earns between?$143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.?

Joining our team comes with amazing perks and benefits:

Medical/Dental/Vision coverage?

401(k) plan?

Tuition reimbursement program?

Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)?

Paid Parental Leave?

Paid Caregiver Leave?

Additional sick leave beyond what state and local law require may be available but is unprotected?

Adoption Reimbursement?

Disability Benefits (short term and long term)?

Life and Accidental Death Insurance?

Supplemental benefit programs: critical illness/accident hospital indemnity/group legal?

Employee Assistance Programs (EAP)?

Extensive employee wellness programs?

Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,

AT&T internet (and fiber where available) and AT&T phone

If you're ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today!

Ready to join our team? Apply today!

Weekly Hours:

Time Type:

Regular

Location:

Dallas, Texas

Salary Range:

$128,400.00 - $215,800.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.

AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state and local laws

We expect employees to be honest, trustworthy, and operate with integrity. Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status

AT&T

Go to Apply

Share this job

Similar Jobs

Marketing Automation Specialist

Wondr Health • Dallas, TX • 7h ago

Sales & Marketing

DEPARTMENT: Marketing POSITION: Marketing Automation Specialist REPORTS TO: Director, Marketing Automation SUPERVISES: None JOB CLASS: Exempt Purpose : The Marketing Automation Specialist will support Wondr Health B2C Ma...

7h ago

Go to Apply

Digital Marketing Specialist

Harbor Group Management • Dallas, TX • 7h ago

Sales & Marketing

Harbor Group Management Company is a multi-billion dollar real estate investment and property management firm. As we continue to grow, we are looking for passionate, goal oriented, creative individuals with an entreprene...

7h ago

Go to Apply

Sales Representative

Aston Carter • Dallas, TX • 15h ago

Sales & Marketing

Description Job details Great opportunity to work with a brand-new Amazon delivery program launching in the area. In this position, you will be responsible for recruiting local businesses to join the Hub delivery partner...

15h ago

Go to Apply

MARKETING SPECIALIST

Dal-Tile Corporation • Dallas, TX • 1d ago

Sales & Marketing

Join the largest manufacturer of tile and natural stone in the United States and watch your career stand out with Dal-Tile, a subsidiary of Mohawk Industries. Our close-knit team of dedicated professionals has made us th...

1d ago

Go to Apply

Sales Lead

the Vitamin Shoppe • Arlington, TX • 1d ago

Sales & Marketing

Overview The Vitamin Shoppe is looking for a part-time Sales Lead. If you're passionate about health and wellness, interested in becoming incredibly knowledgeable about the latest and greatest supplements, and looking fo...

1d ago

Go to Apply

B2B Sales Development Program Spring Gulf States

AT&T • Dallas, TX • 1d ago

Sales & Marketing

Job Description: Join AT&T's Sales team and help connect customers with innovative solutions in fiber, wireless, cloud, IoT, cybersecurity, and more. Your sales expertise will drive growth and support our vision to l...

1d ago

Go to Apply

Engagement Leader - Supply Chain Sales & Strategy - Manhattan

Accenture • Irving, TX • 1d ago

Sales & Marketing

This role can sit anywhere in the US as long as it is near an Accenture Corporate Office We Are:Supply Chain Strategy within Accenture Strategy, and we help the world's leading organizations reimagine how their supply ch...

1d ago

Go to Apply

VP, TJX Marketing

Synchrony • Dallas, TX • 2d ago

Sales & Marketing

Job Description: Role Summary/Purpose: Lead the Lifecycle Marketing team for the TJX Rewards (T.J. Maxx, HomeGoods, Homesense, Marshalls & Sierra) credit card program, to ensure the achievement of business objectives...

2d ago

Go to Apply

VP, GPCC Marketing

Synchrony • Dallas, TX • 2d ago

Sales & Marketing

Job Description: Role Summary/Purpose: The VP, GPCC Marketing leads the strategic marketing direction and execution for the Synchrony Mastercard credit card portfolio, driving initiatives that accelerate acquisition, dee...

2d ago

Go to Apply

VP, GPCC Marketing

Synchrony • Dallas, TX • 2d ago

Sales & Marketing

2d ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.