Marketing Director
Location: This role requires associates to be in-office 3 days per week, fostering collaboration and connectivity, while providing flexibility to support productivity and work-life balance. This approach combines structured office engagement with the autonomy of virtual work, promoting a dynamic and adaptable workplace. Alternate locations may be considered if candidates reside within a commuting distance from an office.
Please note that per our policy on hybrid/virtual work, candidates not within a reasonable commuting distance from the posting location(s) will not be considered for employment, unless an accommodation is granted as required by law.
The Marketing Director Go-to-Market Planning is a leadership role within the Omnichannel Marketing organization, responsible for ensuring consistent, high-quality execution across a large portfolio of enterprise Member and Clinical marketing initiatives.
This role provides critical leadership to ensure consistent planning, cross-functional coordination, and clear decision ownership for member campaigns aligned to our onboarding, engagement, cost-of-care and retention priorities.
The Director Marketing, Go-to-Market Planning will bring a deep understanding of marketing technology platforms and AI to transform our marketing approach into always-on personalized journey-based campaigns that improve customer experience and achieve our business goals.
This individual is comfortable with ambiguity and uncertainty and has a keen ability to adapt quickly and support others through complex situations.
How you will make an impact:
Improve campaign planning effectiveness by setting standards and ensuring consistent planning, reporting, and accountability across campaigns.
Serves as a team plan, providing coaching, prioritization, and performance oversight.
Translate enterprise and business marketing strategies into clear, executable omnichannel campaign plans.
Oversee development of GTM planning artifacts including journey maps, channel strategies, forecasts, and test-and-learn road maps.
Establish and maintain planning governance, processes, and ways of working to improve scalability and speed-to-market.
Partner with cross-functional teams to identify and manage dependencies across data, assets, technology, and timelines.
Ensure campaign plans and briefs are complete, aligned, and ready for execution prior to intake and activation.
Partner with stakeholders to define measurement frameworks, KPIs, and performance forecasts.
Monitor campaign performance and synthesize insights to inform future planning and optimization.
Serve as a senior point of contact and escalation for campaign planning risks, tradeoffs, and delivery challenges.
Leverage marketing technology and data platforms (e.g., Data Cloud, SFMC, AEM) to inform planning and optimization.
Educates team members to ensure campaigns are leveraging AI features, automation opportunities and best practices.
Minimum Requirements:
Requires a BA/BS degree and a minimum of 8 years of experience; or any combination of education and experience, which would provide an equivalent background.
For URAC accredited areas, the following professional competencies apply: Associates in this role are expected to have strong oral, written and interpersonal communication skills, problem-solving skills, facilitation skills, and analytical skills.
Preferred Skills, Capabilities and Experiences:
Experience in healthcare marketing.
Experience supporting both B2C and B2B audiences.
Experience working in highly matrixed, enterprise environments.
Strong leadership, communication, and stakeholder management skills.
Proven ability to manage complexity, prioritize at scale, and lead through ambiguity.
Data-driven mindset with experience using insights to inform planning and decision-making.
For candidates working in person or virtually in the below location(s), the salary* range for this specific position is $122,056 to $183,084.
Locations: Mendota Heights, MN, Chicago, IL
In addition to your salary, Elevance Health offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). The salary offered for this specific position is based on a number of legitimate, non-discriminatory factors set by the Company. The Company is fully committed to ensuring equal pay opportunities for equal work regardless of gender, race, or any other category protected by federal, state, and local pay equity laws .
The salary range is the range Elevance Health in good faith believes is the range of possible compensation for this role at the time of this posting. This range may be modified in the future and actual compensation may vary from posting based on geographic location, work experience, education and/or skill level. Even within the range, the actual compensation will vary depending on the above factors as well as market/business considerations. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.
Please be advised that Elevance Health only accepts resumes for compensation from agencies that have a signed agreement with Elevance Health. Any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Elevance Health.
Who We Are
Elevance Health is a health company dedicated to improving lives and communities - and making healthcare simpler. We are a Fortune 25 company with a longstanding history in the healthcare industry, looking for leaders at all levels of the organization who are passionate about making an impact on our members and the communities we serve.
How We Work
At Elevance Health, we are creating a culture that is designed to advance our strategy but will also lead to personal and professional growth for our associates. Our values and behaviors are the root of our culture. They are how we achieve our strategy, power our business outcomes and drive our shared success - for our consumers, our associates, our communities and our business.
We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.
Elevance Health operates in a Hybrid Workforce Strategy. Unless specified as primarily virtual by the hiring manager, associates are required to work at an Elevance Health location at least once per week, and potentially several times per week. Specific requirements and expectations for time onsite will be discussed as part of the hiring process.
The health of our associates and communities is a top priority for Elevance Health. We require all new candidates in certain patient/member-facing roles to become vaccinated against COVID-19 and Influenza. If you are not vaccinated, your offer will be rescinded unless you provide an acceptable explanation. Elevance Health will also follow all relevant federal, state and local laws.
Elevance Health is an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to age, citizenship status, color, creed, disability, ethnicity, genetic information, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other status or condition protected by applicable federal, state, or local laws. Applicants who require accommodation to participate in the job application process may contact elevancehealthjobssupport@elevancehealth.com for assistance.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws, including, but not limited to, the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act.
