Description
Calling all Esteemed Leaders!
Are you a dynamic, strategic marketing leader who thrives on building brand strength, shaping go-to-market plans, and driving measurable impact across diverse markets? Do you excel at leading cross-functional teams, optimizing integrated campaigns, and elevating brand consistency and storytelling? If so, this Director, Marketing opportunity offers the chance to amplify the Providence family of brands and influence growth across a mission-driven organization.
The Role:
The Director, Marketing supports and shares accountability for marketing the Providence family of brands across assigned markets. Working closely with the AVP Marketing (Divisional CMO), this leader ensures the achievement of brand health metrics and marketing objectives. The role provides oversight of marketing campaigns, ensures alignment with brand guidelines, and drives standardization across deliverables and go-to-market processes.
The Director leads the development, implementation, and measurement of integrated marketing campaigns, setting clear goals and collaborating with creative services, digital teams, PR/communications, media, research, and social teams to bring initiatives to life. As a key strategic partner and relationship-builder, the Director plays an essential role in shaping marketing strategy, nurturing stakeholder relationships, and driving day-to-day execution.
What You'll Do:
Develop and implement comprehensive marketing strategies aligned with organizational and service-area priorities.
Partner with leadership, strategy, and business development teams to ensure marketing plans reflect business needs and growth goals.
Maintain and strengthen key stakeholder relationships; represent marketing in strategic and operational discussions.
Monitor market dynamics, customer journey insights, competitive trends, and environmental factors to inform proactive marketing recommendations.
Steward brand identity, positioning, and messaging across channels to ensure alignment and consistency.
Design and oversee multi-channel campaigns (paid media, SEO, SEM, social, CRM, web) in collaboration with functional experts.
Monitor campaign performance, optimize based on KPIs and ROI, and ensure budget, timeline, and resource alignment.
Oversee execution of marketing initiatives across multiple lines of business and distribution channels.
Partner with research teams to understand and improve brand awareness and perception across markets.
Collaborate with creative teams and external vendors to deliver high-impact marketing assets.
Use data and analytics to guide insights, decisions, and marketing effectiveness improvements.
Ensure cohesive execution by working closely with strategy, operations, communications, and functional marketing teams.
Recruit, mentor, and manage a team of marketing professionals; provide coaching, training, and development.
Ensure compliance with healthcare regulations and ethical standards in all marketing activities.
What You'll Bring:
Education
Bachelor's Degree in Marketing, Communication, Business, or related field; or equivalent education/experience
Experience
7+ years in a marketing role, with emphasis on strategy development and campaign execution
Healthcare industry experience (preferred)
Track record of applying brand, marketing, communications, and public relations principles
Skills & Competencies
Strong ability to consult with marketing professionals and provide clear, consistent direction
Advanced skill in translating data, insights, and metrics into strategic action
Strong leadership, teamwork, and people-development capabilities
Excellent strategic thinking, planning, and project-management skills
Ability to manage both internal and external creative resources effectively
Outstanding analytical and problem-solving abilities
Exceptional written, verbal, and presentation communication skills
Skilled at listening and responding to consumer research and market insights
Highly organized, methodical, and able to manage multiple tasks under pressure
Proficiency in Microsoft Office, PowerBI, Tableau, AI tools, and Media Mix Modeling
Ability to travel occasionally
Why Join Us?
Lead brand strategy across diverse markets: Drive integrated marketing initiatives that elevate the Providence brand.
Influence key business priorities: Partner with leaders across strategy, operations, and communications to power growth.
Shape high impact campaigns: Design and oversee multi channel programs that deliver measurable results.
Build and develop top talent: Lead a team of marketing professionals committed to excellence and innovation.
Advance mission driven outcomes: Strengthen brand presence and engagement in service of Providence's purpose and communities.
Ready to Shape the Future of Healthcare?
If you're a strategic, collaborative, and creative marketing leader excited to drive meaningful impact through integrated brand and market execution, we invite you to apply.
At Providence we believe in the importance of human connection and the impact of in-person collaboration towards team cohesion and caregiver engagement. Further, we want our leaders to live in or near the communities we serve. Therefore, leaders applying for this role will be required to work a hybrid schedule, which consists of three days onsite, two days remote and live within a reasonable commuting distance to the ministry or service area they support and lead.
Salary Info
Portland, OR Min $71.15 Max $112.34
Spokane, WA Min $63.32 Max $99.96
About Providence
At Providence, our strength lies in Our Promise of "Know me, care for me, ease my way." Working at our family of organizations means that regardless of your role, we'll walk alongside you in your career, supporting you so you can support others. We provide best-in-class benefits and we foster an inclusive workplace where diversity is valued, and everyone is essential, heard and respected. Together, our 120,000 caregivers (all employees) serve in over 50 hospitals, over 1,000 clinics and a full range of health and social services across Alaska, California, Montana, New Mexico, Oregon, Texas and Washington. As a comprehensive health care organization, we are serving more people, advancing best practices and continuing our more than 100-year tradition of serving the poor and vulnerable.
Posted are the minimum and the maximum wage rates on the wage range for this position. The successful candidate's placement on the wage range for this position will be determined based upon relevant job experience and other applicable factors. These amounts are the base pay range; additional compensation may be available for this role, such as shift differentials, standby/on-call, overtime, premiums, extra shift incentives, or bonus opportunities.
Providence offers a comprehensive benefits package including a retirement 401(k) Savings Plan with employer matching, health care benefits (medical, dental, vision), life insurance, disability insurance, time off benefits (paid parental leave, vacations, holidays, health issues), voluntary benefits, well-being resources and much more. Learn more at providence.jobs/benefits.
Applicants in the Unincorporated County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Unincorporated Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
About the Team
Providence Shared Services is a service line within Providence that provides a variety of functional and system support services for our family of organizations across Alaska, California, Montana, New Mexico, Oregon, Texas and Washington. We are focused on supporting our Mission by delivering a robust foundation of services and sharing of specialized expertise.
Providence is proud to be an Equal Opportunity Employer. We are committed to the principle that every workforce member has the right to work in surroundings that are free from all forms of unlawful discrimination and harassment on the basis of race, color, gender, disability, veteran, military status, religion, age, creed, national origin, sexual identity or expression, sexual orientation, marital status, genetic information, or any other basis prohibited by local, state, or federal law. We believe diversity makes us stronger, so we are dedicated to shaping an inclusive workforce, learning from each other, and creating equal opportunities for advancement.
Requsition ID: 412121
Company: Providence Jobs
Job Category: Communications & Marketing
Job Function: Marketing/Public Relations/Community Affairs
Job Schedule: Full time
Job Shift: Day
Career Track: Leadership
Department: 4007 SS INN DIG DEX ECOMMER
Address: WA Spokane 101 W 8th Ave
Work Location: Sacred Heart Medical Center-Spokane
Workplace Type: Hybrid
Pay Range: $SEE POSTING - $SEE POSTING
The amounts listed are the base pay range; additional compensation may be available for this role, such as shift differentials, standby/on-call, overtime, premiums, extra shift incentives, or bonus opportunities.
