CRM Analyst

The Hertz Corporation • Atlanta, GA • 11h ago

A Day in the Life:

As a CRM Analyst at Hertz, you will support the implementation, optimization, and maintenance of Salesforce Marketing Cloud for Hertz, Dollar, and Thrifty global brands. You will be a technical expert in building data-driven solutions, with a focus on end-to-end development of data extensions, automations, and complex customer journeys. You'll collaborate with cross-functional teams to identify business needs and solve them using best-in-class CRM solutions. This role involves managing campaigns with rigorous testing frameworks and working within an Agile project management environment to deliver high-quality, scalable solutions.

We expect the starting salary for this role to be around $70k and will be commensurate with experience.

What You'll Do:

Responsible for supporting Salesforce Marketing Cloud across Hertz, Dollar, and Thrifty global brands, including implementation, optimization, and maintenance.

Utilizes Salesforce Marketing Cloud (SFMC), Teradata Studio, ActionIQ, as well as secure file transfers (FTP), internal and external data extensions, automations, and journey management tools.

Collaborates with marketing leadership, cross-functional teams, and stakeholders to deliver data-driven marketing solutions.

Manages Salesforce configurations, customizations, integrations, and campaign testing frameworks, including but not limited to control/holdout groups.

Creates / Develops complex automations, customer journeys, reports, and dashboards to measure campaign effectiveness and gain customer insights.

What We're Looking For:

2+ years of experience working with Salesforce, particularly Marketing Cloud, in an administrative or analytical role.

Bachelor's degree in Business, Information Technology, Marketing, or related field (preferred).

Proficient in Salesforce Marketing Cloud, automations, customer journeys, and A/B testing, including holdout groups.

Ability to collaborate with internal and external stakeholders across multiple functions and locations.

Strong analytical and problem-solving skills with a focus on results.

Excellent verbal and written communication skills.

Ability to work in an Agile environment and adapt to changing priorities.

Ability to influence decisions and drive process improvements.

Proficiency in SQL, HTML, and CSS.

Experience in the car rental or travel industry is a plus.

What You'll Get:

Up to 40% off any standard Hertz Rental??

Paid Time Off

Medical, Dental & Vision plan options

Retirement programs, including 401(k) employer matching

Paid Parental Leave & Adoption Assistance

Employee Assistance Program for employees & family

Educational Reimbursement & Discounts

Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness

Perks & Discounts -Theme Park Tickets, Gym Discounts & more

The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.

US EEO STATEMENT

At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture - and our success and reputation as a company.

Individuals are encouraged to apply for positions because of the characteristics that make them unique.

EOE, including disability/veteran

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