Marketing Director

Insight Global • Traverse City, MI • 23h ago

Job Description

This award-winning craft distillery known for producing premium whiskey and spirits in the heart of Michigan's cherry country. As we enter an exciting period of growth-including the launch of our new, state-of-the-art whiskey production facility and visitor center-we continue to honor our heritage while pushing innovation forward. We're passionate about delivering world-class products enjoyed by whiskey fans nationwide and are looking for a dynamic Marketing Director to elevate our brand presence

The Marketing Director will lead marketing strategy and operations. This role is ideal for a seasoned marketer with 6-10 years of experience and a strong background in multi-channel brand building. Working closely with our leadership team, you'll develop and execute the marketing plan, manage digital and brand initiatives, and oversee all marketing efforts across content, social, PR, events, and consumer engagement.

Key Responsibilities

Strategy & Leadership

Partner with leadership to refine overall brand strategy and translate it into actionable marketing plans.

Lead all marketing functions including digital marketing, PR, social media, content development, and event marketing.

Build and scale a high-performing marketing team as the organization grows.

Campaign Execution & Performance

Manage day-to-day marketing operations and ensure brand consistency across all channels.

Track KPIs and performance metrics, adjusting strategies to drive engagement, growth, and ROI.

Lead product launches, brand collaborations, and integrated promotional campaigns.

Digital & Content Oversight

Oversee all digital platforms including website, e-commerce, email marketing, and social channels.

Drive compelling brand storytelling and content creation that supports both local and national visibility.

Manage external partners including agencies, designers, PR firms, and event teams.

Cross-Functional Partnership

Collaborate with sales, production, and tasting room teams to align marketing efforts with business needs.

Play a key role in launching the new whiskey production facility and visitor center through coordinated marketing initiatives.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

Skills and Requirements

Bachelor's degree in Marketing, Communications, Business, or related field (Master's preferred).

6-10+ years of marketing experience, ideally in beverage, CPG, or hospitality.

Proven success developing and executing strategic marketing plans.

Strong leadership skills with experience building and mentoring teams.

Proficient in digital marketing platforms (SEO, email, social, e-commerce).

Strong analytical mindset with experience defining and tracking KPIs.

Excellent written and verbal communication skills with a passion for storytelling.

Creative, detail-oriented, and comfortable working in a fast-paced, entrepreneurial environment.

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