Marketing Content Creator

Danaher Corporation • Lexington, MA • 2d ago

Bring more to life.

Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?

At Genedata, one of Danaher's (https://danaher.com/our-businesses) 15+ operating companies, our work saves lives - and we're all united by a shared commitment to innovate for tangible impact.

You'll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher's system of continuous improvement, you help turn ideas into impact - innovating at the speed of life.

The biopharmaceutical industry is undergoing a digitalization revolution, adopting data-driven R&D approaches and analytics and AI to develop innovative therapies quicker. Genedata's market-leading enterprise software is fueling this revolution, enabling leading biopharma, biotech, and CRDMO companies worldwide to automate processes and leverage biopharma R&D data analytics so they can find breakthrough therapies faster. Join this digital transformation and help scientists around the world accelerate the pace of biopharma R&D.

Learn about the Danaher Business System (https://www.danaher.com/how-we-work/danaher-business-system) which makes everything possible.

The Content Marketing Creator to join our corporate marketing team is responsible for the creation of marketing content that resonates with our key audience of scientific executives, IT teams, data scientists, and scientists across the customer buying journey.

We are looking for a highly motivated team player, with a strong scientific background, ideally with experience in the scientific software domain. The role requires an entrepreneurial spirit, excellent marketing execution, and business analysis skills with strong capabilities in effectively positioning and promoting products, as well as the ability to transfer marketing know-how. Our ideal candidate will also have strong communication, project management, and coordination skills with an ability to work effectively with others to execute a wide variety of product marketing initiatives.

In this role, you will:

Produce engaging content across various platforms, including case studies, product brochures, application notes, web content, emails, and social media posts to promote the Genedata brand and products

Proofread content created by other members of the marketing or communications team

Manage content to improve brand and product visibility

Drive lead generation by planning and executing corporate and account-based marketing campaigns

Collaborate closely with business units and corporate communication and other stakeholders to create content tailored to specific personas, stages of the customer buying journey, and industry topics

The essential requirements include:

Educational background in business or marketing; molecular biology, microbiology, bioinformatics, or related life science or data science degree is an advantage

At least five years of experience as a content creator in the life sciences or tech industry

Experience in applying best practices SEO and AI to optimize written content

Familiarity with Microsoft Office, Jira, and social media platforms, experience in graphics design, video editing and presentation creation is an advantage

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