Marketing Strategy Specialist

Healthfirst • United States, United States • 1w ago

Job Description

Monitors policies/processes and achieves marketing strategy deliverables

Leads or assists with the creation of sales collateral and member engagement materials, such as sales tools, welcome kits, newsletters, member portal, fitness rewards program, birthday emails, member mailings, etc.

Leads or assists with the development of digital and traditional outreach, communication, and engagement activities

Participate in, assist with, and/or manage ad hoc projects such as member focus groups, annual Go-To-Market planning, and sales training

Identify areas of member experience improvement by reviewing member materials across all product lines.

Conduct competitor marketing analysis and provide suggestions for new opportunities

Work in collaboration with other teams to ensure alignment and timely completion of deliverable

Minimum Qualifications:

Bachelor's degree from an accredited institution

Communicate effectively verbally and in writing while demonstrating good grammar, spelling and punctuation skills

Travel to off-site meetings andpartnership events primarily in NYC (5 boroughs) and occasionally including Long Island and lower Westchester (with own car preferred and/or occasionally with company car or service)

Attend off-site meetings and partnership events during business hours and occasionally outside of core hours including weekends

Spreadsheet software (Excel preferred) skills to open and read reports, efficiently manage information, search/find, sort/filter, format, insert columns/rows/field, create additional worksheets/tabs and filter

Adept at using the Internet to conduct queries and perform research

Creating presentations and importing data to create tables and graphs from other applications using PowerPoint preferred

Preferred Qualifications:

Marketing experience in one or more of the following: partnership programs, campaigns, and brand engagement/activation

Healthcareindustry experience for example: insurance, pharmaceutical, hospital, medical supply, managed long-term care, nursing home, government or other healthcare agency

Strong attention to detail, planning and organizational skills

Capable of articulating conclusions and defending opinions in a persuasive manner when warranted with well-developed data-driven analysis that establishes trust

Ability to prioritize and work efficiently and accurately while workingwith multiple deadlines

Ability to work in teams and build good working relationships

Excellent presentation and communication skills

Highly motivated self-starter,results orientation and entrepreneurial spirit

Ability to troubleshoot and problem solve with minimal management oversight

Strong analytical or research skills including the ability to create pivot tables in aspreadsheet.

WE ARE AN EQUAL OPPORTUNITY EMPLOYER. Applicants and employees are considered for positions and are evaluated without regard to mental or physical disability, race, color, religion, gender, gender identity, sexual orientation, national origin, age, genetic information, military or veteran status, marital status, mental or physical disability or any other protected Federal, State/Province or Local status unrelated to the performance of the work involved.

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