Lead Product Marketing

AT&T • El Segundo, CA • 2h ago

Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.

You will be responsible for:

· Campaign management

o Utilize working knowledge of Adobe Workfront or similar workflow management tool.

o Manage the intricacies of complex marketing campaigns from genesis/pre-planning through launch and optimization.

o Accountable for record keeping, alerts & variances, and timelines of the campaign to ensure our marketing records remain up to date with the latest strategies and documentation.

· Strategic coordination to ensure optimized execution

o Ensure every marketing execution is optimized at launch and continue to find efficiencies while it remains in market.

o Cross-analyze multiple layers of planning from strategic annual planning to channel and messaging-specific plans.

· Enablement of AT&T way of Marketing

o Enable AT&T's way of Marketing through collaboration across the Marketing & Growth Organization and partner organizations to ensure successful execution of the strategic vision.

o Support marketing stakeholders to reach goals, mitigate risk and remove roadblocks, documenting all key information so improved process can be replicated.

o Contributor for campaign management team capacity planning and codifying campaign management processes.

· Oversight and discipline for governance

o Drive rigor around AT&T's way of Working for planned and in-year programs and consistently seek ways to create efficiencies.

o Devote keen attention to detail for timelines to ensure clear communication at the working and executive level to assist in clear and timely decision-making for each campaign milestone.

o Conduct retrospectives and other working sessions with all levels of leadership.

Core Competencies:

Background in holistic marketing across multiple brands at large companies; Direct Marketing and B2B experience a plus, but not a requirement.

Experience managing multi-faceted go-to-market campaign processes requiring strong organizational skills, detail-focused strategic oversight, rigorous risk mitigation, and executive-level reporting.

Comfortable working in ambiguous environments with an ability to create structure and process, building something from nothing.

Ability to work autonomously and to take initiative, managing multiple large-scale projects at a time.

Executive presence to inspire confidence with internal and external constituents.

Collaborative and willing to roll up your sleeves with the team and get close to the details.

React quickly with strategic thinking and proactive solutioning in a fast-paced environment.

Working knowledge of Adobe Workfront or similar workflow management tool.

Strong communicator; verbal and written.

Highly organized and accountable.

Operational by nature, but through a strategic lens.

Patient and persistent.

Expert in Microsoft Office.

Preferred

· MBA or Master's degree

· Experience with Bynder or other Digital Asset Management tools

· Creative or Media Agency experience

Education & Experience:

· Education: Typically requires a Bachelors degree.

· Experience: Typically requires 6+ years of experience in similar area of responsibility

Our Lead Product Marketing earns between?$143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.?

Joining our team comes with amazing perks and benefits:

Medical/Dental/Vision coverage?

401(k) plan?

Tuition reimbursement program?

Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)?

Paid Parental Leave?

Paid Caregiver Leave?

Additional sick leave beyond what state and local law require may be available but is unprotected?

Adoption Reimbursement?

Disability Benefits (short term and long term)?

Life and Accidental Death Insurance?

Supplemental benefit programs: critical illness/accident hospital indemnity/group legal?

Employee Assistance Programs (EAP)?

Extensive employee wellness programs?

Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,

AT&T internet (and fiber where available) and AT&T phone

If you're ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today!

Ready to join our team? Apply today!

Weekly Hours:

Time Type:

Regular

Location:

Dallas, Texas

Salary Range:

$128,400.00 - $215,800.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.

AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state and local laws

We expect employees to be honest, trustworthy, and operate with integrity. Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status

AT&T

Go to Apply

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