Senior Marketing Specialist and Event Coordinator

Abbott • Lake Forest, IL • 11h ago

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

About Abbott

Abbott Rapid Diagnostics is part of Abbott's Diagnostics family of businesses, bringing together exceptional teams of experts and industry-leading technologies to support diagnostic testing, which provides essential information for the treatment and management of diseases and other conditions.

The Opportunity

As the Sr Marketing Specialist and Event Coordinator in our Lake Forest, IL or Kansas City, MO location, this role leads the end-to-end planning, coordination, and execution of trade shows and industry events, including cross functional alignment, goal setting, vendor negotiation, logistics management, and onsite execution. It oversees comprehensive marketing performance analytics, covering ROI calculations, email campaigns, webinars, website activity, Salesforce lead and opportunity tracking, and event performance reporting to drive data informed decision making. The position also supports B2B communications efforts and partners closely with Commercial Excellence, Marketing, and Sales teams to ensure seamless lead management and pipeline visibility. Additional responsibilities include managing contracts, sponsorships, subscriptions, associations, and coordinating with procurement and finance to support broader marketing operations and relationship management.

What You'll Work on

Lead end-to-end trade show and eventplanning,coordinationandlogistics:

Vendor coordination, contracts, purchasing,boothplanning and execution, outreach coordination

Cross-functionalcommunication,alignment and approvals, team assignments

Negotiation and relationship managementwith vendors

ROI calculation

Sales leadsprocessing, systemuploadingandassignment - Oversight, tracking, and reportingofmarketingmetricsand KPIs, including:

Email campaigns

Webinars

Website

Leads/Opportunitiesfor tracking,disseminationand organization to sales representatives and in SalesForce.com

Customer segmentation of lead generation

Pre, During and Post Customer eventcoordinationacross agenda,logistics, customer meeting schedules, event engagement, sales lead generation and return on investment measurement - Support with B2B Comms, emailcampaignsandsales collateral materials - Coordination with CommercialEx, Marketing, and Sales for lead management and tracking - Miscellaneous supportwithcontracts, sponsorships, subscriptions, association relationship management, coordination with procurement and finance? ??

Required

Bachelor's degree inmarketing, Business, Communications, or related field

3+ years of experience in marketing, event coordination, or trade show management

Strong project management skills with experience coordinatingcross functionalteams

Experience with vendor management, contract coordination, andlogisticsplanning

Understandingmarketing metrics, ROI analysis, and performance reporting

Experience with B2B marketing campaigns, including email, webinars, and digital channels

Excellent communication, organization, andrelationship managementskills

Ability to collaborate effectively with Marketing, Sales, CommercialExcellence,Regulatory,and other internal partners

Strong attentiontodetail isa must

Excellent written and verbal communication skills, with the ability to collaborate across teams and levels

Ability to work in multiple initiatives with short and overlapping deadlines

Strong interpersonal skills and ability to work with a diverse team

Self-motivated and self-starter, with initiative to deliver results

Preferred

Familiarity with Salesforce for lead tracking and opportunity managementis desired but nota must

Experience in B2B marketing

Experience working with procurement, finance, and association or sponsorship partners

WHAT WE OFFER

At Abbott, you can have a good job that can grow into a great career. We offer:

Training and career development , with onboarding programs for new employees and tuition assistance.

Financial security through competitive compensation, incentives, and retirement plans.

Health care and well-being programs including medical, dental, vision, wellness, and occupational health programs.

Paid time off.

401(k) retirement savings with a generous company match.

The stability of a company with a record of strong financial performance and a history of being actively involved in local communities.

An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.

The base pay for this position is $78,000.00 - $156,000.00. In specific locations, the pay range may vary from the range posted.

An Equal Opportunity Employer

Abbot welcomes and encourages diversity in our workforce.

We provide reasonable accommodation to qualified individuals with disabilities.

To request accommodation, please call 224-667-4913 or email corpjat@abbott.com

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