The International Content Strategy & Operations ("ICSO") team partners with the international regional teams, finance, content planning and analysis, direct-to-consumer, and other TWDC stakeholders on optimizing the strategy and operations related to non-US content for TWDC's digital streaming services throughout LatAm, EMEA, and APAC. ICSO is a core group within Disney Entertainment Television that guides critical business decisions through financial, operational, and strategic analysis to inform important business and content related decisions in the ongoing growth of the business. The team works side-by-side with content leaders across the globe and serves as the key point-of-contact and bridge between all the regions and Burbank.
This role reports to the Executive Director International Content Strategy & Operations and is responsible for conducting analyses of content and marketing performance, audience insights, business operations, market trends, and competitor activities to develop effective strategies and plans, in addition to maintaining databases and enabling information flow to support decision making in the ongoing growth of the business. This role will be responsible for analytically evaluating the investment and performance of our local content on the various Disney Streaming platforms (Disney+ and Hulu) and across multiple distribution windows. This role will work on projects involving different content categories/genres, with a particular focus on international markets and content, as well as portfolio level analyses, third party licensing deal tracking and valuations, distribution and windowing decisions, and executive-level analysis and reporting for leaders in Disney Entertainment (DE). This role will include structuring and building sophisticated financial and data models for the evaluation of DTC content investments. The individual must be an excellent communicator and relationship-builder. This person must have strong data and presentation skills. He or she will also be extremely organized, detailed-oriented and process-minded.
Primary Responsibilities:
Conducting analyses of portfolio and title-level content performance (generally using Excel or other data language tools to manipulate and interpret large sets of data)
Creating presentations, including using effective visualization, to summarize insights on portfolio/brand/genre/title performances
Conduct comprehensive market research to track industry trends and help identify new opportunities for growth and innovation
Support Executive Director in overall local content strategy initiatives, including creation of comprehensive and cohesive presentations for senior-level review
Manage recurring and ad hoc reports to internal stakeholders and communicate insights in a clear and concise manner
Compiling thoughtful content and marketing post-mortem analyses to determine areas for optimization and improvement
Manage a complex supply chain of quantitative and qualitative information and processes among a broad array of stakeholders (including finance, research, strategy, business affairs, legal and labor relations among others) and synthesize into clear, actionable insights
Co-Lead with CP&A and D&A the data and financial modeling on viewership attribution, performance forecasting, improving content ranking models, and other advanced analytics.
Be the go-to analytic partner for the International Content team by analyzing, measuring and recommending solutions based on thorough data and financial understanding
Create best practices and deliver consistent data, reporting and insights
Deliver ICSO's systems and product customization projects by building and maintaining the team's Airtable bases and interfaces which senior leaders rely on
Ensure Airtable data is accurate and up-to-date by interfacing relevant stakeholder in the regions and in Burbank
Update and maintain department tracking documents (e.g., weekly scheduling calendars, regional licensing deals, content opportunities, formats) by interfacing with regional and Burbank stakeholders
Be the expert on the international local content slates; be able to efficiently answer ad hoc questions on the slates from our senior leaders; and be able to pull data for leadership whenever requested in a timely manner.
Work with leadership and the marketing teams to determine appropriate prioritization processes for the international content slate.
Keep track of and manage the process of promoting our key priority titles with all relevant stakeholders, including with the US partners.
Support ad hoc strategic initiatives focused on content travelability, new content categories, AI, and short-form content, pushing DET's innovation agenda forward
Work closely with the Data team and be the expert in Audience Taste-Based Segmentation and Content Mapping frameworks, helping local teams apply insights to programming and strategic planning
Basic Qualifications:
3 years minimum of work experience in consulting, investment banking, finance/strategy roles at media/technology companies, or other quantitative fields
Demonstrated interest in streaming entertainment and the international entertainment landscape
Candidate must be highly analytical with superior communication skills and someone who can thrive in a fast-paced and matrixed organization
Possess intellectual curiosity, focus on generating results and exhibit the highest personal and professional standards of integrity
Must be motivated, disciplined, flexible, and be able to work effectively in collaborative and autonomous environments
High aptitude and enthusiasm for complex problem solving utilizing financial modeling and analysis, including highly advanced Excel modeling skills
Must have high organizational skills, attention to detail, and ability to anticipate the needs of a project/workflow or leadership
Familiarity with statistical concepts and analysis
Fluency in building visualizations of complex data sets and proficiency with PowerPoint
High EQ and professional maturity, with demonstrated ability to engage at an executive level
Familiarity with the brands and franchises of The Walt Disney Company
Demonstrates some understanding of international business and cultures
Preferred Qualifications:
Passion and familiarity with International content and entertainment is a strong plus
Experience using SQL/Python/R a plus
Required Education:
Bachelor's degree in relevant fields is required
Preferred Qualifications:
MBA preferred
The hiring range for this position in Burbank, CA is $93,500.00 to $128,000.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Job ID: 10140461
Location: Burbank,California
Job Posting Company: Disney Entertainment Television
The Walt Disney Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.
